Performance Marketing Manager

Performance Marketing Manager-South About Our Client: The company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience. Job Role: Performance Marketing Manager-SouthLocation: HSR Layout, BangaloreExperience: 3-6 years Qualification: Any Graduate About the role: We are looking for performance-driven growth professionals to own and scale our user acquisition engine across app channels. You will be responsible for driving key business metrics like Revenue, CAC, ROAS, and Contribution Margins, while working at the intersection of data, creatives, and user understanding. This is not just a "media buying" role; it requires a deep understanding of the "Bharat" user persona, sharp creative intuition for devotional content, and the analytical rigor to scale high-intent transactions. You will work at the intersection of data and storytelling, collaborating closely with Category, Product, and Creative teams to serve millions on their digital devotional journeys.Key Responsibilities: Plan, launch, and scale web and app marketing campaigns across Meta & Google.Own end-to-end campaign performance - budgets, bidding, and optimizationDrive improvements in CAC, ROAS, and revenue growthAnalyze performance deeply (beyond CTR/CPC) and identify growth opportunitiesRun continuous A/B testing across creatives, audiences, and funnelsCollaborate with product, content, and category teams to improve conversion and scaleWhat We're Looking For3-6 years of experience in performance marketing / growth (D2C / B2C)Strong hands-on experience with Meta Ads & Google AdsProven track record of scaling campaigns with Minimum monthly budget handled of 2cr+Strong understanding of performance metrics, attribution, and funnelsAnalytical mindset with experience in Excel / dashboards

Good to HaveExperience in high-growth D2C / B2C startupsExposure to large-scale budgets or high-traffic eventsUnderstanding of attribution models and user lifecycle metric