Principal Product Marketer

Supermetrics is at an inflection point. The business was built on product‑market fit—connecting marketing data to analytics tools for 200,000+ customers. Now we're evolving into the trusted intelligence layer behind AI‑first marketing, with connectors to Claude, ChatGPT, and Copilot already live and breaking new‑user records.

The category narrative is being written right now, and this role is at the centre of it.

We’re hiring a Principal Product Marketer to join a small, senior PMM team led by our incoming Senior Director of Product Marketing. The team's remit covers the full product portfolio—positioning, go‑to‑market, competitive intelligence, and enablement—with AI as the priority surface where the business is growing fastest.

As a Principal, you’ll carry significant scope and operate with high autonomy—working closely with PMMs and the wider marketing team while AI handles much of the execution, letting the team focus on strategic narrative that moves the market.

What you’ll contribute

• Positioning, messaging, and GTM across your product areas—with particular depth on the AI surface, where the competitive landscape shifts monthly.
• AI‑driven workflows for competitive monitoring, VOC synthesis, and enablement—replacing periodic, manual processes with continuous intelligence systems.
• Sales and CS enablement maintained as living assets, updated as the product and competitive landscape evolves.
• Cross‑functional signal loops with Customer Experience, Sales, Customer Success, Partners, and Support—keeping market reality flowing into positioning in near real‑time.
• GTM input at the GTM Council, aligning launch sequencing and narrative across pods.

What we’re looking for

• 8+ years of B2B SaaS product marketing experience and owning GTM end‑to‑end—not as support to a larger team, but not as a lone operator either. You understand how to work as part of a small, senior function where everyone carries real scope and collaboration is key.
• Real dual‑motion instinct: you understand what changes between PLG and SLG at a strategic and tactical level, and you can advocate for both with equal conviction.
• AI fluency is genuine and demonstrated. You’ve built working systems under real conditions—agents, automation, structured workflows—and you have a clear point of view on what PMM humans should own versus what agents should operate.
• Experienced positioning and narrative practitioner—comfortable with frameworks such as April Dunford and JTBD as tools. You can build a category story, not just describe one.
• Domain experience matters: martech, adtech, data or analytics is critical. You understand the marketing buyer and their data workflows.

Why this role, why now

The AI surface is redefining the category. The established platform gives it credibility. A small, senior PMM team—backed by an AI layer that handles execution at scale—lets us tell that story and take it to market.

Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.

We’re hiring for a diverse, skilled, and collaborative team.