Remote Strategy Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Strategy Lead Location: Remote - Minneapolis, MN The Opportunity: This is an opportunity to join OLIVER's dedicated in-house studio embedded with embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector.

The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. Y ou will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels.

This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three. We support flexible working and are open to different arrangements.

We offer reasonable adjustments throughout the process. About the role: The Strategy Lead is the strategic backbone of the OLIVER studio . Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing program s .

The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement.

Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third. What you will be doing: CRM advise on platform utilization, automation opportunities, and data quality requirements Cross-Channel Strategy identify barriers (such as cost), motivators (such as career outcomes), and engagement triggers (such as authentic narratives) to prioritize messaging and approach opportunities Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and forward-looking channel recommendations to senior client stakeholders Account-Wide Strategic Leadership Serve as the studio's primary strategic voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven strategic foundation Work across the studio's full team to ensure strategy is embedded in briefing, production, and review — not just in planning documents Develop optimization frameworks that the whole studio can use from creative testing protocols to content scoring via Pencil's performance intelligence What you need to be great in this role: Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to develop testing and optimization frameworks across the mix An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious, looking for clear career pathways; adult learners and working professionals are now central growth strategies; persistent healthcare workforce shortages drive demand for specialized programs Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction Experience working with data and analytics teams to build measurement frameworks and performance dashboards Confident communicator and presenter; able to articulate strategic thinking clearly to senior marketing stakeholders A proactive, insider mindset: you don't wait for briefs — you anticipate needs, surface opportunities, and bring the studio's strategic thinking to the table before it's asked for Collaborative working style with the ability to coordinate effectively across creative, CRM, delivery, and client teams in a distributed, multi-location studio Gen AI this is the intelligence layer most agencies don't have Agentic leadership: systematic, hypothesis-led thinking applied to complex, multi-channel strategic challenges Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt At the time of this posting , the base salary for this position may range from $127,500.00 to $142,500.00 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

The range listed is just one componen t of OLIVER’s total compensation package. Req ID: 17803 # LI- director Our values shape everything we do: Be Ambitious to succeed Be Imaginative to push the boundaries of what’s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused to exceed expectations Be actively pro-inclusive and anti-racist across our community, clients and creations OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.