Team Lead - Modern Trade

Role Purpose

Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners.

Ensure premium visibility, high-quality demonstrations, and strong on-ground conversion.

Key Responsibilities

- Retail Execution & Sell-Out

* Achieve and exceed sell-out targets across key modern trade chains.

* Track store-wise performance, competition activity, and drive improvement actions.

* Conduct regular store visits and audits to ensure consistent execution quality.

- Promoter Management

* Lead promoter recruitment, training, daily performance monitoring, and motivation.

* Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling.

* Work with agency partners to maintain deployment quality and productivity discipline.

- Visibility & Activation

* Ensure strong merchandising standards - planogram adherence, availability, and premium visibility.

* Plan and execute in-store activations and shopper engagement programs.

- Partner & Cross-Functional Collaboration

* Coordinate closely with store teams and internal stakeholders for seamless retail execution.

* Resolve store-level operational issues promptly.

- Performance & Reporting

* Track KPIs including sell-out, demo conversion, and promoter productivity.

* Manage activation budgets with clear ROI.

Requirements

* Bachelor’s degree.

* 3–5 years in modern trade/retail execution (appliances, electronics, consumer durables preferred).

* Strong promoter management and retail operations experience.

* Excellent communication and stakeholder management.

* Willingness to travel.