Brand Manager
PHINCON
Job Description
Role SummaryYou will own Luce end-to-end: commercial performance, brand identity, operations, and financials. You will work directly with the Founder and plug into shared supply chain, marketplace, and creative resources across Threads and Harmony. You are accountable for Luce hitting its monthly targets and scaling into a profitable standalone brand.
Key ResponsibilitiesSales & RevenueOwn GMV and revenue targets across TikTok Shop and ShopeePlan and execute live commerce sessions; track conversion and AOVSet pricing strategy, promotional calendars, and bundle mechanicsMonitor competitor pricing and market positioning weekly
Brand & CreativeDefine Luce's visual identity, tone of voice, and target customerBrief and manage creative assets (photos, videos, copy) with internal or freelance talentBuild and manage TikTok and Instagram presence for LuceCollaborate with AI-assisted creative tools to accelerate content output
Operations & Supply ChainCoordinate with suppliers and production partners to hit launch timelinesManage inventory levels, stock replenishment, and SKU rationalizationTrack fulfillment SLAs and resolve logistics issuesInput data into ERP and maintain product catalog accuracy
Finance & ReportingOwn the Luce P&L: track COGS, gross margin, and operating expensesPrepare weekly performance reports with key metrics (GMV, margin, ROAS, return rate)Flag margin risks and recommend corrective actions proactively
What We're Looking ForMust-Have2-4 years of experience in ecommerce, fashion, or brand managementDemonstrated ability to manage both commercial and operational functions simultaneouslyComfort working with data: you know your numbers and act on themStrong communicator — clear written and verbal Bahasa Indonesia; working EnglishAI fluency: actively uses AI tools to work faster and smarter
Strongly PreferredExperience in TikTok Shop or Shopee seller operationsBackground in fashion, lifestyle, or consumer goods categoriesHas launched or scaled a brand or product line from early stageBachelor's degree from one of Indonesia's top 10 universities (desired, not required)