Business Development Representative (BDR)

Location

Toronto

Employment Type

Full time

Location Type

Hybrid

Department

GTM & Ops

Turn cold enterprise prospects into qualified opportunities. As Ribbon’s BDR, you will own the top of funnel by identifying ideal accounts, breaking into high-value organizations, and booking high-impact demos that fuel our GTM engine. If you love strategic outbound, creative outreach, data-driven iteration, and the challenge of winning attention from tier-one logos, this is your launchpad.

About Ribbon

We’re on a mission to let every employer find the right people 10× faster. Our always-on, voice‑AI interviewer screens candidates in minutes, surfaces the best fits automatically, and frees recruiters to spend time where it counts. From SMBs to Fortune 500s, Ribbon slashes time-to-hire and levels up candidate quality with no extra headcount required.

How you’ll make an impact

• Own outbound prospecting into enterprise and strategic accounts across key verticals, with a focus on Talent leaders, HR executives, recruiting operations leaders, and business stakeholders responsible for high-volume hiring.
• Build and run multi-touch outbound sequences via phone calls (Aircall), SMS, email, LinkedIn, Clay, and Attio workflows to maximize engagement.
• Research accounts deeply to understand hiring patterns, business priorities, org structure, and likely pain points.
• Identify and engage the right stakeholders, including decision-makers, champions, and cross‑functional influencers.
• Book qualified meetings and demos for Account Executives by creating urgency and clearly articulating Ribbon’s value.
• Partner closely with AEs to break into priority accounts, coordinate account strategy, and improve conversion within named account lists.
• Capture clear qualification notes around hiring volume, current process, pain points, ATS environment, urgency, and stakeholder map.
• Help refine our outbound motion by testing messaging, learning from objections, and sharing patterns from the market.
• Consistently hit weekly and monthly KPIs tied to outbound activity, meetings booked, show rates, and pipeline creation.
• Become an expert in Ribbon’s product, customer use cases, ROI story, and enterprise buying signals.

We are looking for someone who

• Has 1-3 years of outbound BDR/SDR experience in high-growth B2B SaaS (HRTech/AI is a plus).
• Communicates with purpose – concise, clear, and persuasive.
• Has strong phone presence: high energy, confident, quick on your feet.
• Is data‑savvy: comfortable with CRMs such as Attio, outreach tools (Aircall, Reply.io, Clay), and reporting on KPIs.
• Learns fast and iterates even faster. Embraces coaching, experiments aggressively, and isn’t afraid to scrap what doesn’t work.
• Operates with high ownership: proactive, organized, and comfortable managing high-volume outreach independently.
• Is resilient, optimistic, and thrives in an early‑stage, fast‑moving startup.

Why Ribbon

• Competitive salary & meaningful equity. We want you thinking like an owner because you are one.
• Cutting‑edge tech. Build with the latest AI tooling, not yesterday’s stack.
• Health & wellness stipend. Your mind and body are part of the product.
• Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.
• Regular team lunches & meetups in Toronto. Remote first doesn’t mean remote only.