Category Growth Manager

As a Category Growth Manager, you will lead end-to-end category strategy across General Trade (GT), Modern Trade (MT), and Modern Trade Independent (MTI) channels. You’ll act as a strategic partner to both brand and sales teams, ensuring our categories grow through insight-led decisions, strong commercial planning, and data-driven strategies. This is not an execution role, you will focus on strategy, planning, and influencing decisions at scale.

Key Responsibilities:

Category Strategy & PlanningDevelop and drive integrated category growth strategies across all offline channelsDefine category roles, growth drivers, and shopper missions by channel and formatBuild and manage annual category roadmaps aligned with brand and commercial priorities

Channel & Customer StrategyPartner with Sales and Key Account teams to embed category insights into Joint Business Plans (JBPs)Influence assortment, pricing, and shelving strategiesDrive channel segmentation and customer-specific growth strategies

Insights & PerformanceLeverage Nielsen, Kantar, and internal data to identify growth opportunitiesMonitor performance metrics (sell-out, market share, in-store execution)Translate data into actionable commercial strategies

Portfolio & Promo StrategyRecommend SKU prioritization and channel-specific assortmentAlign with pricing and promo teams to ensure effective, value-driven promotionsSupport new product launches with strong distribution and readiness planning

Cross-functional LeadershipCollaborate with Sales, Retail Marketing, Supply Chain, and Data teamsAct as the voice of shopper and channel in strategic decision-making forums

What We’re Looking ForBachelor’s degree in Marketing, Business, Economics, or related fieldMinimum 3 years of experience in Category Management, Trade Marketing, or Sales Strategy (FMCG/Beauty preferred)Fluent in English (business level)Strong understanding of Indonesia’s GT, MT, and MTI landscapeProven ability to translate data into strategic actionsExperience with Nielsen, Kantar, and advanced Excel/PowerPointStrong stakeholder management and communication skills

?Why Join Us?Own end-to-end category strategy across all channelsDirectly influence national sales and commercial decisionsWork at the intersection of strategy, data, and business impactGain exposure across one of Indonesia’s most dynamic FMCG sectors

If you’re passionate about turning insights into impactful commercial strategies and want to shape category growth at scale, we’d love to hear from you.