Event Activation Senior Executive (Baby Brand)

Key Responsibilities

• Event Management: Concept, Planning & StrategyBrand Alignment: Develop innovative event concepts that strictly align with brand objectives and global guidelines for Mothercare, Wilio, and Gingersnaps.Strategic Documentation: Create professional Event Decks detailing Date, Time, Venue, Objective, Target Audience, Activity, and Mechanism.Master Scheduling: Prepare and own comprehensive timelines and production schedules for all projects.Engagement Tools: Manage the overall event flow, including drafting MC scripts and coordinating guest speakers or talent.
• Partnership Development & ManagementStrategic Alliances: Identify and pitch to potential brand partners (e.g., banks, FMCG, lifestyle brands, or healthcare providers) that share our target audience.Negotiation & Execution: Handle the end-to-end partnership process, from initial outreach and proposal to contract negotiation and on-ground execution.Co-Branded Activations: Integrate partner requirements into event concepts to create a "win-win" value exchange that elevates the guest experience.Community Networking: Build and maintain long-term relationships with parenting communities, schools, and influencer networks.
• Budgeting & Administrative ManagementFinancial Planning: Create a detailed brand proposal budget for every individual event.Cost Control: Manage event budgets and ensure strict cost control throughout the project lifecycle.Procurement & PR/PO: Responsible for creating the BOQ PR (Bill of Quantities / Purchase Requisition) based on the annual budget created by the GM Marketing.Vendor Relations: Select and coordinate with production vendors and talents to ensure the best price and quality, seeking final approval from the General Manager.
• Cross-Functional Coordination (Pre-Event)Internal Synergy: Work closely with Marketing, PR, VM, Operations, and Store Teams to ensure smooth execution according to agreed Service Level Agreements (SLA).Leadership: Lead the Kick-off meeting for every new project to ensure all departments are aligned on goals and responsibilities.Site Management: Conduct site surveys and coordinate all necessary venue permissions or permits with mall management and relevant stakeholders.Communication: Handle all external meetings and provide the PR team with essential talking points for press releases and media invitations.
• Event Execution & On-Ground OperationsProduction Oversight: Oversee the entire setup, technical rehearsals, and show-day operations to ensure premium standards.Rundown Management: Manage the detailed event flow and ensure all activities follow the approved schedule.Troubleshooting: Provide immediate on-ground solutions to any technical or logistical issues to protect the guest experience.Media Support: Ensure setups effectively accommodate PR and media requirements, ranging from small boutique gatherings (15-20 media) to large-scale launches (50+ media).

Key RequirementsMinimum 3–5 years of experience in Event Management or Brand Activation, preferably within the Retail or Premium Consumer Goods sector.Proven ability to secure and manage corporate partnerships and sponsorships.Strong financial acumen and experience managing complex project budgets.Excellent communication and presentation skills (ability to create "client-ready" decks).Ability to work flexible hours, including weekends or evenings for event execution.