Finance Analyst

Our client is a leading consumer brand with a national footprint and the backing of a highly successful global organisation. The business has undergone significant transformation and continues to invest in brand, people and commercial capabilities as it enters its next phase of growth. With a strong focus on customer experience, operational excellence and commercial performance, this opportunity is for a finance analyst to work across Finance, Marketing and Commercial decision‑making.

The Role

Reporting to the Finance Manager – Commercial & Marketing, this role is highly commercial and analytical, offering exposure to key growth, brand and investment decisions across the business. Rather than focusing on traditional financial reporting, you will use financial modelling, commercial analysis and data‑driven insights to help stakeholders understand performance drivers, investment focus and commercial outcomes.

Working closely with Marketing, Commercial and cross‑functional teams, you will evaluate campaigns, promotions, new products and strategic initiatives, providing clear recommendations on ROI, gross margin, profitability and future investment decisions. This role is appropriate for an analytically strong finance professional who enjoys solving commercial problems, partnering with stakeholders and seeing analysis directly influence business decisions.

Responsibilities

• Partner with Marketing and Commercial stakeholders to provide financial insights and support strategic decision‑making
• Build and maintain financial models for forecasting, scenario planning, commercial negotiations and strategic initiatives
• Evaluate marketing campaigns, brand investment and promotional activity to understand ROI and commercial performance
• Analyse sales, gross profit, margin and profitability drivers to identify opportunities to improve business performance
• Support new and existing product development through product costing, forecasting and assessment of gross profit outcomes
• Provide insights across pricing, margin optimisation, channel profitability and customer experience initiatives
• Support strategic pilots and growth initiatives through financial modelling, scenario analysis and post‑investment evaluation
• Analyse commercial contracts and assess their financial implications, risks and opportunities
• Translate complex financial and operational data into clear commercial insights and recommendations
• Support annual budgeting, forecasting and broader commercial planning activities

The Candidate

You will be a commercially curious and analytically strong finance professional who enjoys understanding how and why a business performs. You will be comfortable working with ambiguity, building analysis from the ground up and translating financial and operational data into clear recommendations.

You will ideally bring:

• Experience in a Finance Analyst, Commercial Analyst, Commercial Finance Analyst, FP&A Analyst or Finance Business Partner position
• Strong financial modelling and analytical capability, with experience building models to support commercial decision‑making
• Experience partnering with non‑finance stakeholders and the confidence to communicate insights, challenge assumptions and influence decisions
• Exposure to marketing ROI, promotions, pricing, product launches, product profitability, gross margin or customer and channel profitability
• A proactive and inquisitive mindset with the ability to identify commercial opportunities and develop actionable insights
• Strong communication and stakeholder management skills
• Advanced Excel capability and experience using BI tools such as Power BI or Tableau

Qualifications

• Degree qualified in Accounting, Finance, Economics or a related discipline
• CA or CPA qualification, or progress towards a professional accounting qualification, will be highly regarded