Head of Marketing Communications
APP Group
Job Description
At APP Group, our innovation drives opportunity, making us your gateway to a career that champions inclusivity, growth and sustainable future.
Why Join Us?Work with international teams and gain valuable experience in a diverse and dynamic global finance environment.Be part of a leading company in the paper production industry, known for its commitment to sustainability and innovation.Engage in complex financial analysis and reporting that supports strategic decision-making and drives business success.
What You Will Experience:Develop and implement a comprehensive marketing strategy for the Paper & Packaging Business Unit, with a focus on international B2B as well as some portion of B2C marketsLead traditional marketing initiatives including trade shows, exhibitions, and print campaignsDrive digital marketing activities such as website content, social media, email marketing, and online advertisingCreate and manage sales support tools including brochures, catalogues, presentations, and case studiesCollaborate with product and sales teams to support new product launches and promotional campaignsConduct market research to monitor trends, customer insights, and competitor activitiesManage marketing budgets and coordinate with external vendors and agenciesTrack and report on marketing performance, campaign ROI, and key metrics
Job Requirements:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree or MBA is a plus)Min. 8 years of marketing experience, with at least 3–5 years in a senior or managerial roleDemonstrated success in international B2B marketing, ideally in the paper, packaging, or industrial sectorsFluent in English; additional language skills (e.g. Mandarin) are an advantageWillingness to travel internationally for trade shows and customer events
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