Senior User Growth Specialist

We are seeking a creative, execution-oriented, and data-savvy Campaign Planner to join our Marketing team within the User Growth Center. In this role, you will design and implement a variety of online and offline marketing campaigns, leveraging innovative engagement formats and precise user-targeting strategies to effectively drive user acquisition, activation, and retention ultimately contributing to the company’s overall user growth objectives. Key Responsibilities:Plan and execute high-conversion marketing campaigns aligned with the company’s user growth strategy and goals, including but not limited to user acquisition, engagement, viral/referral campaigns, seasonal/holiday promotions, and co-branded initiatives.Independently manage the full campaign lifecycle from creative ideation and proposal development to resource coordination, execution, and post-campaign performance analysis.Collaborate closely with cross-functional teams (including Product, Operations, Design, Engineering, and Data Analytics) to ensure smooth campaign delivery and optimal user experience.Continuously monitor industry trends and competitor activities to identify user interests and explore novel campaign mechanics and communication formats.Conduct in-depth data analysis (e.g., participation rate, conversion rate, ROI, LTV) to refine campaign strategies and optimize execution details.Qualifications:Bachelor’s degree or higher; majors in Marketing, Advertising, Communications, Journalism, Psychology, or related fields preferred.Minimum 4 years of experience in campaign planning or user growth roles, preferably in FMCG or fast-paced consumer-facing industries.Strong creativity, copywriting skills, and project management capabilities; proven ability to independently lead medium-to-large scale campaigns.Data-driven mindset with proficiency in fundamental analytics tools (e.g., Excel, Google Analytics, BI platforms); able to translate insights into actionable strategies.Excellent communication, coordination, and problem-solving skills; resilient under pressure and highly results-oriented.Fluent English is required.