Head Of Marketing

Head of Marketing

Sydney | On-site

We’re partnering with one of Australia’s most awarded fitness and wellness brands to find a Head of Marketing who can help shape the next phase of growth.

This is a rare opportunity to lead marketing for a premium lifestyle brand with a passionate community, an established in‑house marketing and creative team, and ambitious plans for expansion. You'll own the marketing strategy across multiple brands, balancing brand building, member acquisition and retention, while helping bring a bold vision to life.

If you're a strategic marketing leader who loves building brands, developing high‑performing teams and executing exceptional work, this could be a career‑defining opportunity.

What you'll be doing

• Leading the overall brand and marketing strategy across a portfolio of premium fitness and wellness brands
• Managing and mentoring an in‑house team of marketers, creatives and growth specialists
• Developing and executing marketing plans aligned to commercial growth targets and brand objectives
• Acting as the guardian of brand standards across all channels and customer touchpoints
• Leading content, social media and creative strategy to drive engagement and brand awareness
• Managing creative production budgets and ensuring content investment delivers commercial outcomes
• Overseeing website strategy, customer journey optimisation and digital experience improvements
• Driving app engagement, retention initiatives and member communications
• Supporting paid media, CRM, SEO and lifecycle marketing strategies
• Leading brand partnerships, creator collaborations, events and PR initiatives
• Developing launch strategies for new locations, major announcements and brand activations
• Owning the marketing budget and ensuring effective allocation of resources
• Partnering closely with executive leadership to align marketing and business objectives
• Delivering regular reporting, performance insights and strategic recommendations

What they're looking for

• Proven experience leading a multidisciplinary marketing function
• Strong background in brand strategy, marketing leadership and team management
• Experience balancing brand building with performance marketing outcomes
• Exceptional stakeholder management and communication skills
• Experience leading content, creative and social media functions
• Strong commercial acumen and budget management capability
• Experience overseeing digital marketing, CRM and customer journey initiatives
• Ability to translate data and performance metrics into actionable business insights
• Hands‑on leadership style with a willingness to roll up your sleeves when needed
• High standards, strong attention to detail and a passion for delivering exceptional work

Nice to have

• Experience within fitness, wellness, lifestyle, hospitality or premium consumer brands
• Experience leading in‑house creative and content teams
• Background working in high‑growth, founder‑led or entrepreneurial businesses
• Experience launching new locations, products or consumer experiences
• Strong understanding of community‑led and membership‑based business models

Why this role stands out

• Opportunity to lead marketing for one of Australia's most recognised fitness and wellness brands
• Manage an established in‑house team with creative, content and growth capabilities already in place
• Significant influence across strategy, brand, customer experience and business growth
• Work directly alongside senior leadership and founders to shape the future of the brand
• Career‑defining opportunity within a business with ambitious growth plans
• Free gym membership and access to a range of employee benefits