Marketing Associate (APAC)

Marketing Associate (APAC)

Location: AUS - Brisbane

Department: Future Business

The Marketing Associate (APAC) is a key position within the APAC Future Business team, responsible for executing marketing activities against an agreed strategy in the region, aligned with profitable business growth as delivered by the Future Business team. This is a generalist marketing role requiring strategic, delivery capabilities and strong collaboration with the wider Future Business team and programmes.

This role can be based out of Brisbane, Sydney, Melbourne, Canberra, Adelaide or Perth and is a fixed-term contract for 8 months. It is not a hold‑the‑fort role; we’re looking for someone who can step in, pick up momentum, and keep driving forward, shaping campaigns, sharpening our market profile, and partnering with our business development teams to convert opportunity into growth.

Key Responsibilities

• Develop an annual marketing strategy/plan to deliver against regional objectives and priorities, aligned with the global marketing strategy.
• Act as the regional voice within the global marketing community.
• Localise global marketing campaigns and initiatives to ensure relevance with regional markets and customer segments.
• Participate in annual and quarterly planning sessions with the Global Head of Marketing and wider Regional Marketing leadership community.
• Ensure brand consistency across the region and uphold brand standards.
• Curate and adapt content (e.g., case studies, thought leadership, presentations) to support local engagement and sector‑specific opportunities.
• Develop and manage regionally specific physical and digital collateral; liaise with global team on graphic design and asset creation.
• Plan and execute regional marketing campaigns including digital (SEO), PR, events, social media, content and paid activity (PPC, advertising).
• Plan regional PR for GTM initiatives/new launches.
• Develop and manage regionally specific social media content.
• Review and adjust annual marketing plan on a quarterly basis.
• Champion the use, onboarding and adoption of relevant marketing tools and platforms.
• Manage regional marketing activity in Monday.com and ensure coordination across business units and service lines.
• Coordinate regional inputs to press releases and media content with Global Government and PR Manager.
• Support media relationships, coordinated globally.
• Coordinate specific, approved events such as expositions and sponsored events, working with the FB and Programmes teams.
• Track, measure and report on the effectiveness of marketing activities using agreed KPIs.
• Maintain marketing dashboards and contribute to monthly and quarterly business reviews.
• Ensure the regional marketing budget is maintained and maximised, demonstrating ROI of tactical spend.
• Manage event budgets, according to appropriate approvals.
• Support inbound regional business enquiries.
• Nurture relationships within existing customers, supporting key account management.
• Carry out other duties as required to achieve the role purpose.

Skills, Knowledge & Expertise

• Relevant tertiary qualification in marketing or equivalent.
• Minimum 5 years’ work experience in a similar role.
• Excellent communication skills, both written and oral.
• Proficient in Microsoft 365; proficiency in marketing tools such as HubSpot, GA4, Monday.com, PowerBi, and Meltwater.
• Ability to operate autonomously to deliver against a regional marketing strategy and priorities.
• Proven track record in designing and delivering effective marketing campaigns.
• Strong influencing and interpersonal skills to build and maintain relationships with colleagues and key stakeholders.
• Proven commercial acumen with a track record of meeting and exceeding KPIs.
• Ability for occasional travel, as required.

Job Benefits

• Remote, hybrid, and part‑time work options, with offices across Australia.
• Competitive salary, performance bonuses, and company‑wide bonuses.
• Defence Reserve Leave enabling reservists to undertake ADF obligations without financial disadvantage.
• 24/7 Employee Assistance Program (EAP).
• Investment in learning and development to help you grow.

Diversity, equity, and inclusion are at our core. We foster a workplace where everyone feels valued and supported, promoting innovation, collaboration, and respect. Our values—Trust, Innovation, Passion, Respect, and Collaboration—define who we are and how we work.