【Indonesia】Business Development Manager (Ads)

Job Scope & Responsibilities:1. OEM Partnership ManagementDevelop and manage strategic partnerships with OEMs (e.g., Xiaomi, OPPO, Vivo, Samsung, etc.) to acquire and retain mobile traffic.Negotiate and implement pre-installation, widget placement, and native placement agreements to drive app visibility and downloads.Monitor OEM performance metrics and optimize placements based on data insights.

• Traffic Acquisition & User GrowthDesign and execute growth strategies leveraging OEM channels to increase user base and engagement.Coordinate with product and marketing teams to create tailored growth campaigns for specific OEM devices or regions.Drive activation, retention, and re-engagement metrics through OEM-related growth initiatives.
• Data Analysis & OptimizationUse analytics tools to track OEM traffic performance and user funnel metrics.Identify growth bottlenecks and lead A/B testing and experiments to improve KPIs such as install rate, DAU, MAU, and LTV.Provide regular reports to stakeholders and suggest data-driven growth improvements.4. Cross-functional CollaborationWork closely with product, performance marketing, legal, and BD teams to ensure seamless execution of OEM campaigns.Align with global and regional strategies for cohesive growth execution.5. Market IntelligenceStay up-to-date with trends in mobile ecosystems, OEM strategies, and competitive movements.Provide strategic insights and suggestions to maintain a competitive edge.

Key Qualifications:Bachelor’s degree in Business, Marketing, or related field (MBA is a plus).3–5 years of experience in mobile internet, OEM partnership management, or user growth roles.Strong understanding of Android OEM ecosystems and mobile user acquisition channels.Data-driven mindset with experience in analytics and performance tracking tools (e.g., Firebase, Appsflyer, Looker).Excellent communication, negotiation, and project management skills. • Experience in international markets is a plus.