Manager, Digital Marketing
Jobtailor
Job Description
Responsibilities Develop and execute integrated digital marketing strategies aligned with organizational priorities. Provide strategic advice and digital expertise to internal teams and leadership. Lead end‑to‑end campaign management, including planning, execution, optimization, and post‑campaign evaluation across multiple channels including web, email, paid media, and social platforms.
Lead website strategy, UX enhancements, and CMS governance (WordPress and enterprise platforms). Develop and implement comprehensive SEO strategies (technical and content-driven). Establish digital KPIs, build dashboards, and provide performance reporting.
Build and maintain strong relationships with internal teams, external partners, and vendors. Apply change management practices to support adoption of digital strategies and tools. Requirements Successful completion of a bachelor’s degree in marketing, Communications, Digital Media, or a related field, supplemented by a minimum of five (5) years of progressive experience in digital marketing, preferably in a public or regulated environment.
Demonstrated experience leading integrated digital campaigns. Strong knowledge of UX principles and website governance. Advanced analytical and reporting capability.
Technical expertise and familiarity with some or all of the following digital tools: WordPress (theme customization, plugin management, SEO integration), Enterprise CMS platforms (Drupal, Sitecore or similar), working knowledge of HTML/CSS, Google Analytics 4 (GA4), Tag Manager, Search Console, Looker Studio, Tableau, or Power BI, UTM tracking and attribution frameworks, SEMrush, Ahrefs, Moz, Screaming Frog or similar technical audit tools, Mailchimp, Campaign Monitor, HubSpot, or Salesforce Marketing Cloud, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Hootsuite, Sprout Social or similar platforms, native analytics tools (LinkedIn, Instagram, Facebook, X), Asana, Trello, Monday.com, Adobe Creative Suite and/or Canva, Digital Asset Management (DAM) systems. #J-18808-Ljbffr