Marketing Consultant

Career Area: Marketing

Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities.

We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary

The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments, problem statements, root causes, potential solutions, and ultimately supporting the creation of a granular execution plan, which will lead to robust governance and growth over the next 3-5 years. Additionally, the Marketing Consultant will support the dealer and regional industry team in the implementation of the plan. This position will be focused primarily in Asia Pacific and supporting Rental/Used and Building Construction Products (BCP) growth plans.

What You Will Do

• Support development of multiyear strategic and tactical execution plans with a focus on business growth.
• Support business analysis to uncover unique customer needs, process gaps and business drivers.
• Support the execution of dealer growth projects with internal partners and dealer network.
• Identify potential roadblocks across the organization and work across teams to enable progress.
• Support the development of workshops and report out material.
• Align project needs and data requirements.
• Create and update presentation material used to convey clear messaging through visuals and storytelling.
• Monitor task completion leading to project milestones.
• Coordinate and facilitate virtual, face‑to‑face workshops, voice of business collection, and note taking.

What You Have

• Growth and Agility: Knowledge that businesses and individuals need to experiment, learn continuously, and achieve value; ability to embrace challenges, show resilience, and proactively drive improvement and innovation.
• Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects to achieve objectives.
• Initiative: Proactive commitment to action on self‑identified responsibilities and challenges; ability to seek out work and drive goal achievement.
• Decision Making/Critical Thinking: Knowledge of decision‑making processes and tools; ability to analyze situations and reach productive decisions.
• Business Acumen: Knowledge of business concepts, tools, and processes that support sound decisions; ability to apply this knowledge appropriately.
• Continuous Learning: Understanding the need for continual learning and growth; ability to seek performance feedback and improve personal and team performance.
• Customer Focus: Knowledge of customer‑centric values and practices; ability to leverage this information when creating customized solutions.

Bachelor’s degree, preferably in business, marketing, communications, economics, statistics, or a similar field with quantitative coursework. Experience working with Cat Dealers in Operations; Marketing; Sales, or Strategy. Strong Excel and Power Point skills.

MS Office suite experience. Top Candidate Will Also Have Experience in the Construction Industry, BCP, or Rental sector. Strong analytical skills and ability to interpret complex data.

Two years of equipment sales experience. Familiarity with Power BI or Tableau (preferred). Excellent communication skills, with fluency in English.

Additional Information

Expected business travel at 25% - 40%. This position requires working onsite five days a week.

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus.

Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date).

Final Details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at

Equal Opportunity Statement

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.