Marketing Director (Brand & Growth)

Hi, Progressive Talent!

We believe that our employees are key to the strong future development of our brand. vivo encourages its employees to innovate and provides them with the necessary space and resources for their career to grow and develop.

Therefore we very excited to open this opportunity as our Marketing Director (Brand & Growth)!

If you are someone with:Bachelor’s degree in Marketing, Business, or related field (MBA preferred).10–15+ years of marketing experience.Minimum 5 years in a senior marketing leadership role.Experience in smartphones, consumer electronics, FMCG tech, or telecom industries is preferred.Proven track record in driving revenue growth and market share expansion.Strong expertise in digital marketing and e-commerce.Experience leading large-scale product launches.

And you are ready to be:

Strategic LeadershipDevelop and execute annual and long-term marketing strategies aligned with business objectives.Define clear brand positioning across key price segments (entry, mid, premium).Lead integrated marketing planning across ATL, BTL, digital, retail, and PR channels.Drive data-driven decision-making and performance tracking.Oversee product launch strategy and lifecycle management.Analyze competitor strategies, pricing movements, and market trends.

Brand ManagementBuild strong brand awareness and consumer preference in competitive markets.Develop impactful campaigns, partnerships, and brand collaborations.Lead brand communications and PR strategy.Ensure consistent brand identity across all consumer touchpoints.

Digital & Performance MarketingDrive digital growth across e-commerce platforms, marketplaces, and social media.Optimize performance marketing investments.Lead CRM and customer lifecycle marketing initiatives.Collaborate closely with the sales team on promotional planning and execution.

Budget & Team ManagementManage and allocate the annual marketing budget effectively.Ensure strong ROI tracking and cost control across all activities.Build, lead, and develop a high-performing marketing team.

Apply for this position and be part of our #ProgressiveCommunity!

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as it’s core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

Life At vivo Indonesia

vivo provides highly competitive remuneration and benefits along with comprehensive training and a career development path for all employees. At the same time we promote a culture of innovation, ensuring that our employees are constantly improving and moving forward. As long as we implementing our Benfen value which is do the right things and do the things right, we always to create a joyful workplace based on our global goals ‘Live Smart, Play Smart’.

Know us better!

Official Site: www.vivo.com/id/Facebook: www.facebook.com/vivoIndonesia/Instagram: @vivo_indonesia & @lifeatvivo_id