Pre-Sales & Business Development Manager – SaaS & Accounting Automation

Location: Chennai / Hybrid

Experience: 4–5 years

Employment Type: Full-time

Subraps is a finance transformation and automation firm that helps businesses simplify accounting, reporting, compliance and operational workflows. By combining deep finance expertise with AI-driven automation, Subraps reduces manual effort, improves accuracy and delivers decision-ready financial information.

Its goal is to turn finance from a back-office function into a strategic capability center that supports faster growth and better business decisions.

1. ZapBooks

ZapBooks AI is an accounting automation and financial reporting platform designed to make accountants significantly more productive.

Our platform helps Chartered Accountants, accounting firms, SMEs, and finance teams automate document collection, bookkeeping, GST and TDS-related workflows, reconciliations, invoice circulation, and management reporting. ZapBooks AI works alongside platforms such as Tally and Zoho to simplify day-to-day finance operations.

2. ZapLease

ZapLease is an AI-powered lease accounting platform designed to simplify Ind AS 116 and IFRS 16 compliance. It extracts key terms from lease agreements, automates right-of-use asset and lease liability calculations, and manages the complete lease lifecycle.

The platform also handles lease modifications, approval workflows, journal entries, disclosures and audit trails through a centralised dashboard. By reducing spreadsheet dependency and manual calculations, ZapLease helps finance teams achieve faster, more accurate and audit-ready lease reporting.

3. ZapRecon

ZapRecon is an intelligent reconciliation platform that helps businesses compare accounting records with external financial and compliance data. It automatically identifies matched transactions, discrepancies, missing entries and exceptions that require attention.

By reducing manual effort and providing a clear reconciliation dashboard, it enables finance teams to close books faster and more accurately. ZapRecon brings greater control, transparency and audit readiness to the entire reconciliation process.

We are looking for a hands-on Pre-Sales and Business Development professional who can understand customer requirements, demonstrate our product, build a qualified sales pipeline, and convert opportunities into long-term customers.

The ideal candidate should be comfortable interacting with Chartered Accountants, business owners, CFOs, finance teams, and accounting professionals. This role requires a combination of consultative selling, product demonstration, relationship management, and commercial negotiation.

1. Identify and develop new business opportunities among Chartered Accountants, accounting firms, SMEs, CFOs, and finance teams.
2. Generate leads through LinkedIn, referrals, industry networks, partnerships, events, and outbound campaigns.
3. Build and manage a structured sales pipeline from prospecting through closure.
4. Conduct discovery calls to understand the customer’s accounting processes, operational challenges, and automation requirements.
5. Prepare commercial proposals, pricing recommendations, and ROI-based business cases.
6. Negotiate commercials and close subscription and enterprise deals.
7. Maintain regular follow-ups and ensure opportunities progress through the sales cycle.
8. Develop relationships with Tally partners, Zoho partners, CA networks, and accounting consultants.
   

1. Conduct product demonstrations for prospects and existing customers.
2. Translate customer requirements into suitable ZapBooks AI workflows and solutions.
3. Explain accounting automation features in a simple and business-focused manner.
4. Coordinate proof-of-concept exercises and customer trials.
5. Work with the product and implementation teams to configure customer-specific demonstrations.
6. Prepare presentations, proposals, solution notes, and responses to customer questionnaires.
7. Collect market feedback and communicate product requirements to the development team.
8. Support customer onboarding and ensure a smooth handover to the implementation or customer-success team.
   

1. 4–5 years of experience in B2B SaaS sales, pre-sales, business development, ERP, CRM, fintech, accounting software, or workflow automation.
2. Experience conducting product demonstrations and solution presentations.
3. Strong prospecting, lead qualification, follow-up, negotiation, and deal-closing skills.
4. Ability to understand business processes and recommend suitable technology solutions.
5. Experience managing opportunities through a CRM system.
6. Good proposal-writing and presentation skills.
7. Strong verbal and written communication skills.
8. Ability to work independently in an early-stage, fast-growing organisation.
9. Willingness to take ownership of the complete sales cycle.

1. Experience selling accounting, ERP, fintech, or finance-automation solutions.
2. Familiarity with Tally, Zoho Books, Zoho CRM, GST, TDS, or accounting workflows.
3. Experience selling to Chartered Accountants, CFOs, finance controllers, or SME owners.
4. Experience with product trials, proof-of-concept engagements, or software implementation.
5. Existing relationships within CA, Tally, Zoho, or SME communities.
6. Bachelor’s degree in business, technology, commerce, engineering, or a related field.

1. Qualified opportunities generated.
2. Product demonstrations completed.
3. Demonstration-to-trial conversion rate.
4. Trial-to-paid conversion rate.
5. Monthly and quarterly revenue closed.
6. Average sales-cycle duration.
7. Customer acquisition cost.
8. Number of active channel and referral partners.
9. Customer onboarding and handover quality.

1. Opportunity to work with an emerging AI-enabled finance and accounting automation solutions
2. Direct exposure to the founders and product-development team.
3. Significant ownership over the sales and pre-sales function.
4. Performance-linked incentives.
5. Opportunity to build relationships across the CA, SME, Tally, and Zoho ecosystems.
6. Career growth as the company expands its customer base and product offerings.

1. You may be a strong fit for this position if you enjoy understanding customer problems, demonstrating technology solutions, building relationships, and closing business.
2. We are looking for someone who is proactive, commercially driven, comfortable with technology, and interested in transforming the way accounting teams work.