Senior Account Executive - Content & Social Media

Senior Account Executive - Content & Social Media 

ABOUT THE ROLE

Position: Senior Account Executive - Content & Social Media

Place: Delhi

About us:

Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.  

The Culture We Proudly Offer

More than words, ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. 

Don’t just take our word for it- In 2025, ON PURPOSE was recognised among the ‘12 Best Agencies in India and South Asia’ by Provoke Media and featured in the exchange4media's PR and Corp Comms Watchlist 2026 (Agencies)’. We've also received multiple honours, including ‘Best Organisation for Women Empowerment’ at the Women Achievers Summit and Awards 2025, as well as ‘Best Culture of the Year’, ‘Best Diversity & Inclusion of the Year’, and ‘PR Team of the Year’ at the Campaign India Awards.

Your Roles and Responsibilities

• Develop and execute social media and content strategies aligned with client objectives, sector context, and brand voice.
• Translate complex policy, development, and corporate narratives into clear, engaging, platform-native content across formats and channels.
• Lead end-to-end content planning, editorial calendars, writing, editing, proofreading, and quality assurance to ensure publication-ready content.
• Collaborate with strategy, design, video, and client servicing teams to deliver compelling visual storytelling while maintaining brand consistency.
• Optimise content for discoverability, accessibility, platform best practices, and campaign amplification, with a working understanding of performance marketing.
• Use AI tools responsibly for ideation, copy refinement, SEO optimisation, content variations, and performance analysis, while staying updated on emerging platforms and creator trends.
• Track and analyse KPIs, performance dashboards, social listening, and audience insights to continuously optimise content and recommend improvements.
• Maintain the highest standards of editorial accuracy, ethical communication, and contextual sensitivity, particularly for government, policy, and industry-led communications across sectors such as climate, health, education, gender, and technology.
• Support influencer and KOL engagement from content planning through execution, where required.
• Manage publishing workflows, multiple client accounts, and tight deadlines while consistently delivering high-quality work.
• Build strong client relationships by participating confidently in discussions, anticipating needs, recommending innovative content solutions, and remaining calm and solution-oriented in fast-moving situations.
• Document learnings, content frameworks, and best practices while contributing to agency-wide innovation and knowledge sharing.

What You’ll Need (must-haves for the role) :

• Bachelor's degree in Journalism, English, Communications, Marketing, or a related field.
• 3–5 years of experience in social media, digital communications, or content marketing in an agency or corporate environment.
• Experience managing end-to-end social media accounts, including content strategy, production, publishing, reporting, and optimisation.
• Experience working on B2B, policy, development, industry body, government, or corporate communications accounts.
• Strong understanding of social media strategy, content planning, platform best practices, and digital marketing fundamentals.
• Experience leading real-time event coverage, including live content planning, speaker highlights, reels, stories, and post-event reporting.
• Ability to analyse campaign performance, social listening, and audience insights to make strategic recommendations.
• Proficiency with AI tools for research, content development, reporting, and workflow optimisation, with a strong understanding of responsible AI use.
• Strong client servicing, stakeholder management, and project management skills, with the ability to independently manage multiple accounts.
• Experience coordinating cross-functional teams, including content, design, video, and influencer partners, to deliver high-quality campaigns.
• Excellent communication, presentation, interpersonal, and negotiation skills.
• Highly organised, detail-oriented, and able to prioritise effectively while managing multiple deadlines.
• Self-starter with a proactive, solution-oriented mindset and the ability to remain calm under pressure.
• High editorial standards, sound judgment, and the ability to maintain accuracy, sensitivity, and context while working on policy, government, and corporate communications.
• Ability to mentor junior team members, review work for quality, and drive operational excellence across accounts.

What Would Be Nice to Have 

• Master’s degree in Journalism, English, Communications or related field
• Experience managing large account portfolios
• Ability to integrate social media into PR plans 
• Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.
•  

What You Can Expect From Us

• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation. 
• An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us. 
• A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• The 100 Best Consumer PR Agencies in the World - PRovoke Media, 2026
• Agency of the Year, Mid-Sized, ET Kaleido Awards, 2026, 2024
• Best Organisation for Women's Empowerment - e4m Women Achievers Awards, 2026, 2024, 2023, 2022 & 2021
• Diversity Champion Award - ICCO Global Awards, 2024
• Best Asia-Pacific Midsize Agency to Work For - PRovoke Media, 2024 
• Best Culture of the Year - Campaign India, 2024, 2023, 2022
• Best Diversity & Inclusion of the Year - Campaign India, 2024, 2022 
• PR Team of the Year - Campaign India, 2024, 2022, 2021, 2020 & 2019
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
• Fastest Growing Consultancy in India - Provoke Media, 2023
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms

Interested candidates can share their updated CV on [email protected]