Lead – Marketing Insights & Analytics

Role Purpose

To drive data-led marketing decision-making by integrating customer insights, brand health tracking, campaign analytics, and business performance measurement. The role will be responsible for translating data into actionable insights that improve marketing effectiveness and demonstrate impact on business outcomes.

Role Summar

yThe single point of accountability for turning customer insights, brand intelligence, and marketing performance data into measurable business growth

.
Key Responsibiliti

• esOwn the marketing insights and analytics agenda for the Ban
• k.Lead customer research, segmentation, journey analysis, and insight generation to inform strategy and communicatio
• n.Manage brand health measurement, including awareness, consideration, preference, and advocacy metric
• s.Establish a robust marketing measurement framework linking campaign performance to business outcome
• s.Analyze the impact of campaigns, creatives, channels, and media investments on top-of-funnel metrics such as reach, awareness, engagement, and consideratio
• n.Track the conversion of marketing initiatives into downstream metrics including leads, acquisitions, activation, revenue, and portfolio growt
• h.Develop dashboards and reporting mechanisms that provide a single view of marketing effectivenes
• s.Partner with Brand, Media, Digital, Product, and Business teams to generate actionable recommendation
• s.Drive market research studies, consumer panels, campaign evaluations, and competitive intelligence program
• s.Build attribution and marketing ROI frameworks to optimize investments across channel

s.
Ideal Candidate Prof

• ile10–15 years of experience in Marketing Analytics, Consumer Insights, Research, Business Intelligence, or Data Strate
• gy.Experience in banking, financial services, telecom, consumer goods, retail, consulting, or digital business
• es.Strong expertise in marketing measurement, consumer research, data analytics, and performance reporti
• ng.Ability to convert large datasets into strategic business recommendatio
• ns.Experience managing research agencies and analytics partne

rs.

Key Compete

• nciesCustomer & Consumer Ins
• ightsMarketing Analytics & Measur
• ementBrand Health Tra
• ckingCampaign Effectiveness Ana
• lysisMedia & Creative Performance Evalu
• ationBusiness Intelligence & Dashboa
• rdingMarketing ROI & Attrib
• utionStrategic Problem So

lving
Success Me

• asuresImprovement in quality and actionability of customer ins
• ights.Increased accuracy and adoption of marketing performance dashb
• oards.Clear linkage established between marketing investments and business out
• comes.Improvement in Brand Track Index and key brand health me
• trics.Enhanced campaign effectiveness and marketin
• g ROI.Faster, data-driven decision-making across marketing and business