Senior Brand Manager

Key ResponsibilitiesStrategic Brand & Business LeadershipDevelop and execute annual and long-term brand strategies aligned with company objectives.Own full P&L management, ensuring delivery of revenue, profitability, and market share targets.Identify growth opportunities and manage business risks through strategic planning and performance monitoring.Integrated Marketing Communication (IMC) ExcellenceLead end-to-end Integrated Marketing Communication (IMC) strategy across ATL, BTL, Digital, and Trade Marketing.Oversee campaign development from concept to execution and evaluation, leveraging KPIs and data analytics to optimize effectiveness and ROI.Market, Consumer & Competitive InsightsAnalyze market dynamics, competitor activities, and consumer behavior using Nielsen, Kantar, market visits, and other data sources.Translate insights into actionable brand strategies, communication platforms, and innovation initiatives.Innovation & Portfolio DevelopmentLead the innovation pipeline from ideation to commercialization, including product development, consumer research, and packaging design.Ensure innovations are aligned with consumer needs, brand positioning, and business objectives.Cross-Functional Collaboration & Commercial AlignmentPartner closely with Sales, Trade Marketing, Finance, Supply Chain, and Production to ensure strong commercial execution.Align demand planning and improve forecast accuracy.Control trade investment and oversee in-store and out-store activations to maximize commercial impact.People Leadership & Capability BuildingLead, coach, and mentor Brand Managers and Assistant Brand Managers.Build a high-performing team with strong strategic thinking, execution excellence, and consumer-centric mindset. QualificationsBachelor’s degree in Marketing, Business, or related discipline (MBA is an advantage).Minimum X–X years of experience in Brand Management, with proven exposure at senior or lead level (FMCG experience preferred).Strong track record in P&L management and IMC leadership.Highly analytical with hands-on experience using Nielsen, Kantar, and other market data tools.Excellent leadership, stakeholder management, and communication skills.