Assistant CRM & Marketing Manager

The Assistant CRM & Marketing Manager is responsible for driving client engagement, clienteling performance, and CRM execution across Singapore and Malaysia, while supporting targeted marketing and retail activations.

This is a hand on, execution driven role, working closely with retail teams to monitor and improve store-level CRM KPIs. Marketing responsibilities focus on store level initiatives and CRM driven activations, aligned with brand guidelines and commercial objectives.

Key Responsibilities:

CRM Strategy & Client EngagementPlan and drive store-led client outreach and day-to-day CRM execution, ensuring consistent and effective client engagement and follow-ups.Guide stores in building high quality client portfolios and strengthening client relationships.Support and conduct CRM and clienteling training to drive adoption of tools and best practices.Monitor and track store-level CRM KPIs (client outreach, appointments, repeat purchase, conversion), with clear action plans.Track CRM performance, including ROI and engagement metrics, and monitor CRM budgets.Conduct regular store visits and performance follow-ups, partner closely with Store in Charge to improve clienteling performance and accountability.Support and enhance clienteling initiatives, including personalized outreach and VIP engagement.Manage CRM database integrity, segmentation, and customer lifecycle journeys.Manage end-to-end CRM gifting, including strategic allocation, ordering, tracking, inventory, and reporting.

Trade Marketing & Retail ExecutionSupport the execution of localized marketing initiatives in line with HQ guidelines, ensuring alignment with CRM objectives.Lead and cultivate strategic partnerships with mall landlords to drive year-round marketing and CRM collaborations, strategic media and OOH opportunities to strengthening brand visibility and positioning.Develop and implement retail promotional mechanics aligned with marketing campaigns and commercial objectives, ensuring effective communication and execution across stores.Ensure strong in-store execution of marketing initiatives, working closely with retail teams.

Marketing and CRM EventsPlan and execute CRM-led store events, including VIP previews and client activations.Partner with stores on client invitation strategy, attendance, and post-event follow-up to drive conversion.Ensure all events deliver a high-touch, personalized experience aligned with brand standards.Oversee event logistics, including vendor coordination and on-ground execution.Evaluate event effectiveness through pre- and post-event analysis, providing insights to optimize future strategies and initiatives.

Reporting and Performance AnalysisPrepare and analyze CRM and marketing dashboards, providing actionable insights to drive performance improvements.Track Marketing and CRM overall campaign effectiveness, including sales, engagement, and ROI.Provide regular updates on CRM performance, client trends, and business impact.Maintain accurate tracking of budgets and expenditures.Conduct ongoing competitor benchmarking, including monitoring of events, activations, and in-store initiatives.Identify market trends and opportunities to enhance CRM and retail marketing strategies.

Requirements:University graduate in Marketing, Communications or related disciplines3 to 5 years of experience in CRM and Marketing, preferably in luxury or fashion retail industryStrong team player with the ability to multi-task and deliver high-quality work under tight deadlines.Demonstrated ability to build, maintain, and grow high-value client portfolios, with expertise in personalized outreach and VIP engagement.Skilled in conducting CRM and clienteling training to drive consistent adoption of best practices across stores.Proficient in Microsoft Office, dashboards, CRM platforms, and analytical tools to track performance, derive insights, and inform strategy.Excellent communication, interpersonal, and stakeholder management skills; able to collaborate effectively across regions and functions.Proven ability to plan, execute, and monitor marketing, CRM, and retail campaigns with precision.Able to work independently under pressure and travel occasionally to support regional initiatives or store activations.