Business Director

: Business Director – Experiential MarketingPosition

Business Director

Reports To

Founder / Managing Director

Location

Delhi (with travel across India)

Role Overview

The Business Director will be responsible for driving business growth, managing key client relationships, leading strategic pitches, and overseeing large-scale experiential marketing projects from brief to execution.

This is a leadership role that combines business development, client leadership, strategy, revenue management, and team leadership. The ideal candidate should have strong relationships within brands and agencies, understand experiential marketing deeply, and be capable of converting opportunities into long-term partnerships.

Key Responsibilities1. Business Development

• Identify and generate new business opportunities.
• Build relationships with brand marketing teams, procurement teams, and agency partners.
• Develop annual business growth plans.
• Lead networking initiatives and industry outreach.
• Convert leads into long-term clients.
• Prepare commercial proposals and negotiate contracts.

2. Client Leadership

• Own relationships with key clients.
• Act as the senior strategic advisor for client accounts.
• Understand client business challenges and proactively recommend solutions.
• Conduct quarterly business reviews with clients.
• Ensure high client satisfaction and retention.

3. Pitch & Strategy Leadership

• Lead creative brainstorming for pitches.
• Convert briefs into strategic experiential solutions.
• Collaborate with Brand Strategy, Design, Production, and Operations teams.
• Present concepts confidently to senior client stakeholders.
• Drive innovation across events, retail, activations, and brand experiences.

4. Revenue & Financial Management

• Own revenue targets and profitability.
• Monitor project margins.
• Ensure commercial viability of every project.
• Review budgets before client submission.
• Forecast monthly and quarterly revenue pipelines.

5. Team Leadership

• Lead and mentor Account Directors, Group Account Heads, and Client Servicing teams.
• Build a high-performance culture.
• Conduct weekly business reviews.
• Coach teams on client management and strategic thinking.
• Participate in hiring and performance evaluations.

6. Project Oversight

• Provide strategic oversight on marquee projects.
• Ensure seamless collaboration between Creative, Production, Operations, and Client Servicing.
• Resolve escalations proactively.
• Ensure projects are delivered on time, within budget, and to the highest quality standards.

7. Market Intelligence

• Track industry trends across:
• Experiential Marketing
• Retail Design
• Luxury
• Fashion
• Beauty
• Automotive
• Alcobev
• Lifestyle
• Monitor competitor activity.
• Identify emerging opportunities for agency growth.

Required Skills

• Strong business development capabilities.
• Excellent presentation and storytelling skills.
• Commercial and financial acumen.
• Strategic thinking.
• Leadership and mentoring ability.
• Negotiation and stakeholder management.
• Strong communication and interpersonal skills.
• Ability to manage multiple high-value accounts simultaneously.
• Calm under pressure with excellent decision-making skills.

Preferred Experience

• 10–15+ years in experiential marketing, events, integrated marketing, retail design, or brand experience agencies.
• Proven experience managing large national accounts.
• Existing relationships with leading brands and marketing decision-makers.
• Experience leading multi-city campaigns and large production projects.
• Strong understanding of fabrication, retail environments, activations, and experiential execution.