Creator Content Strategist

CREATE is an influencer marketing and talent management agency managing influencers like Monkey Magic, Sidiously, Camerawalebhaiya and many more, working with a total of 2000+ creators across platforms.

CREATE other than influencer marketing and talent management focuses on creating creator-led brand content along with creative IPs. Our clientele is CRED, SCALER, NYKAA, THIRD WAVE COFFEE, and many more... If you think you are creative then you need to be at CREATE.

Our core philosophy is helping creators be brands and brands be creators. We mainly deal with two stakeholders, the first one being creators and the second being brands.

Depending on your job role, you will have a larger exposure to one of these two.As the name suggests we call ourselves CREATE - we aim to assist people in CREATing and we want to be the nurturing ground of the next generation of CREATive talents.

Key Responsibilities

• Write scripts for influencer marketing campaigns across Instagram, YouTube, LinkedIn, and other social platforms.
• Understand brand objectives and convert them into creator-friendly content concepts.
• Collaborate directly with creators to understand their content style, tone, and audience.
• Develop engaging hooks, storylines, talking points, and call-to-actions for branded content.
• Ensure seamless integration of brand messaging without compromising creator authenticity.
• Research industry trends, creator content formats, and viral storytelling techniques.
• Review and refine scripts based on creator and brand feedback.
• Work closely with Talent Managers and Brand Partnerships teams to execute successful campaigns.

Requirements

• 1–3 years of experience in content writing, script writing.
• Strong understanding of the creator economy and influencer marketing ecosystem.
• Ability to write in different creator voices and styles.
• Excellent storytelling, scriptwriting, and communication skills.
• Understanding of brand campaigns and sponsored content requirements.
• Familiarity with Instagram Reels, YouTube Shorts and YouTube Videos.
• Ability to manage multiple creators and campaign timelines simultaneously.
• Must have their own laptop

What We're Looking For

• Someone who consumes creator content daily and understands internet culture.
• A writer who can think from both a brand's perspective and a creator's perspective.
• Creative, proactive, and detail-orientated.
• Passionate about social media, storytelling, and the creator ecosystem.