Social Media & Content Lead

EVITOVA LAB — Social Media & Content Lead

Hybrid (Mumbai-based) · Full-time · ₹35,000–₹40,000/month

About Evitova

Evitova is pre-launch — we're finalising production and preparing to go live in the coming months. Evitova Lab is India's first diagnosis-led scalp protocol brand — clinical, calm, premium, and gender-neutral. We diagnose a customer's scalp through a science-backed quiz and prescribe a matched protocol, rather than selling single products off a shelf.

The role

We're looking for a Social Media & Content Lead to own our organic content end-to-end — the thinking and the plan, not just execution. You'll build the content calendar, originate concepts, write captions, direct our founder-facing shoots, oversee product/content shoots, and brief our video editor.

This is a hybrid role: most work (planning, writing, briefing, reviewing, reporting) is remote. You'll come on-site for scheduled shoot days, roughly 4–6 times a month, where we batch-shoot several Reels' worth of footage in one session.

What you'll actually do

• Own and maintain the content calendar — what goes out, when, and why
• Originate Reel and post concepts
• Direct founder-facing Reels — coach on-camera delivery, frame shots, manage pacing, background, and retakes so the founder comes across natural and confident on camera
• Oversee product and content shoots
• Write captions and on-screen copy within our compliant-language rules
• Brief our Motion/Video Editor clearly on each piece — shot list, references, on-screen text
• Review edited content before publishing
• Post to Instagram on schedule
• Track weekly performance — reach, saves, shares, and profile→quiz clicks — and report what's working and what to adjust

What we're looking for

• 1–3+ years of relevant experience managing social media content for a brand — in-house, freelance, or agency-side — ideally in D2C, beauty, wellness, or a similarly premium category
• Comfortable directing talent on camera — you've coached someone (founder, creator, or teammate) through a talking-head shoot before, not just filmed b-roll
• Comfortable reading basic performance data (reach, saves, shares, click-throughs) and adjusting the content plan accordingly
• Based in or able to travel into Mumbai for scheduled shoot days