Director of Product - Growth & Engagement

We're working with a high-growth, multi-market fintech scale up with ten's of millions of customers. They move fast, operate at real scale, and build products that expand financial access for millions. We're looking for a Director of Product who will lead the entire Growth & Customer Engagement product portfolio; such as Personalisation & Insights, Customer Lifecycle & Martech and Loyalty & Gamification. You'll manage a team of dynamic and experienced PMs and evolve a well-built engagement and growth stack to an experimentation-led, product-led growth engine. What you'll driveExperimentation culture - designing, running, and operationalising A/B tests and growth loops at scaleAI/ML personalisation embedded into the product experience, not bolted onOperating model design for how central platform capabilities get activated across marketsVendor and platform governance across the martech/loyalty/analytics stackCross-functional alignment across Product, Engineering, CLM/Marketing, and country teams

Who you areYou have 8+ years in product, with at least 3 leading multi-team product portfolios. You're deeply comfortable with data - event pipelines, CDPs, behaviour analytics, funnel analysis. You think in growth loops and journeys, not dashboards.You've built and scaled at least one of: lifecycle/CRM, loyalty, personalisation, or engagement platforms - and you've led the experimentation function that sits beneath them.Fintech background is a plus but not required. Strong growth and experimentation DNA from high engagement consumer platforms; e-commerce, super apps, or aggressive consumer platforms could be equally relevant.