Head of Marketing Personalisation

Overview

As the Head of Marketing, Personalisation, you will join the Personal Banking Marketing Team and lead large, personalised marketing programmes within Personal Banking. The role reports into the Executive, Personal Bank Marketing and will drive significant ongoing change, uplift and adoption through technology and customer experience initiatives.

Responsibilities

• Align 1:1 marketing strategy and execution across PB marketing teams.
• Ensure strong alignment and coordination with the Leads team for a single customer view and connected experience.
• Optimise and align 1:1 marketing strategy, activity and performance, including velocity, performance recommendations, planning, forecasting and performance correction.
• Improve 1:1 campaign execution and velocity, covering channel management, communications, media, agency oversight and campaign effectiveness.
• Continuously improve 1:1 marketing WOW, processes and performance, leveraging technology utilisation.
• Facilitate 100% utilisation of enabling resources across CPN, CCI and other teams as appropriate.
• Deliver revenue generation targets including acquisition, retention and customer measurement targets.
• Manage risk and compliance for marketing and customer communication activities, and related NAB policies.

Qualifications

• Track record of strong leadership experience of a large marketing function, ideally within Banking or Financial Services, with expertise in operational, compliance, personalised product and technology management (Pega, Adobe, Salesforce).
• Expertise in marketing, including strategy, campaign delivery and performance reporting.
• Demonstrated ability to build, maintain and influence effective working relationships with senior internal and external stakeholders.
• Strong ability to communicate at both strategic and operational levels, making effective decisions that balance business and stakeholder needs.
• Ability to create and communicate a shared vision for the team, evidenced by a strong performance culture and superior customer experience.
• Ability to set and gain agreement for realistic and stretching objectives for the team in an open, inclusive and decisive style.
• Professional and ethical behaviour, ensuring compliance with legislation, regulations, bank standards and internal operating policies.

Diversity and Inclusion

A diverse and inclusive workplace works better for everyone. We foster an environment of equity and respect, valuing the authentic selves of all colleagues. We comply with the requirement to provide an inclusive workplace.