Performance Marketing Associate (Group Marketing)

Please note this role has a 5.5 day work week.

Founded in 2014, Lumens Group is leading the transformation of the mobility industry in Singapore. We have successfully built one of Singapore's largest car fleets and expanded our offerings to personal and corporate leasing, purchasing and financing. As we enter a new phase, we're building an integrated ecosystem for merchants and consumers, driven by advanced technology and a mission to enrich everyday life.

Now, we're on the lookout for a professional Group Performance Marketing Associate to join us. Your Role on Our Journey The Performance Marketing Associate is a commercially driven growth specialist responsible for delivering extraordinary lead acquisition at efficient and scalable Cost Per Acquisition (CPA) across all paid digital channels. This role owns the full performance funnel—from traffic acquisition to qualified lead delivery—balancing volume, quality, and cost efficiency.

The incumbent is expected to operate with high autonomy, deep analytical rigor, and strong experimentation discipline, translating data into decisive optimisations that directly impact revenue growth. Success in this role is measured not by activity, but by results: lead volume, CPA improvement, conversion efficiency, and sustained channel scalability. Key Roles and Responsibilities  Key Mandate & AccountabilityPrimary mandate: Deliver high-quality leads at or below target CPA across all digital performance channelsDirect accountability:Cost Per Acquisition (CPA)Cost Per Lead (CPL)Lead quality and downstream conversion indicatorsChannel-level ROI and efficiencySecondary accountability: Funnel optimisation, experimentation velocity, and performance insights for leadership 1.

Performance Acquisition OwnershipOwn end-to-end lead acquisition strategy and execution across paid digital channels including (but not limited to):Paid Search (Google)Paid Social (Meta, TikTok, YouTube, XHS)Display, Discovery, Programmatic, and retargeting platformsPlan, launch, optimise, and scale campaigns to consistently exceed lead volume targets while maintaining CPA disciplineProactively identify and unlock new acquisition opportunities, audiences, formats, and platforms 2. CPA & Budget ManagementTake full ownership of CPA performance, actively managing trade-offs between scale, efficiency, and qualityAllocate and reallocate budgets dynamically based on real-time performance signalsBuild and maintain forecasting models for lead volume, CPA, and spend efficiencyPartner closely with finance and leadership to justify spend increases through proven ROI 3. Funnel & Conversion OptimisationDiagnose funnel drop-offs across ad → landing page → lead submission → qualificationCollaborate with product, UX, and content teams to optimise:Landing pagesLead forms and flowsCreative-message-audience fitDrive continuous improvements in conversion rates (CVR) at every funnel stage

• Experimentation & Growth TestingDesign and run structured A/B and multivariate tests across:Creative formats and messagingAudience segments and targeting logicBidding strategies and optimisation eventsLanding page layouts and CTAsEstablish clear hypotheses, success metrics, and post-test insightsInstitutionalise learnings into scalable best practices
• Analytics, Reporting & InsightsDeeply analyse performance data across platforms, attribution tools, and analytics stacksBuild clear performance narratives for stakeholders - what’s working, what’s not, and whyDeliver regular reporting on CPA trends, lead quality indicators, and growth opportunitiesSurface actionable insights that influence broader growth and go-to-market strategy 6. Cross-Functional CollaborationWork closely with Sales, DEC and Tech teams to align on lead quality definitions and feedback loopsPartner with Creative and Content teams to continuously refresh and evolve ad creativesCollaborate with Tech on tracking, attribution, and funnel instrumentation Your Day-to-Day AdventuresDaily Responsibilities1. Performance Monitoring & Decision-MakingReview daily performance dashboards across all paid channels before market openTrack key metrics: spend, leads, CPA, CVR, CPC, ROAS proxy indicators, and lead quality signalsIdentify underperforming campaigns, ad sets, creatives, or audiences and take immediate corrective actionsMake same-day budget reallocations to protect CPA and unlock incremental scale
• Campaign Optimisation & ScalingAdjust bids, budgets, and optimisation events based on live performance trendsPause, iterate, or scale campaigns with clear rationale tied to CPA efficiencyOptimise targeting, placements, frequency, and pacing to maintain cost discipline at scaleActively manage retargeting and lower-funnel campaigns to improve blended CPA
• Creative & Messaging IterationReview creative performance daily to identify fatigue, drop-offs, or breakout winnersBrief creative and content teams with data-backed insights, not subjective opinionsLaunch fresh creatives regularly to sustain performance velocityTest hooks, value propositions, CTAs, and formats in line with structured hypotheses
• Funnel & Conversion Rate OptimisationMonitor landing page and lead-form conversion rates dailyFlag anomalies or sudden drops in CVR and work cross-functionally to resolve issuesPropose quick-win optimisations (copy tweaks, form changes, CTA refinements)Validate that tracking, pixels, and events are firing accurately at all times

Weekly Responsibilities (Growth & Optimisation)5. Performance Deep-DivesConduct weekly channel-level and campaign-level performance reviewsIdentify CPA drivers, scale bottlenecks, and efficiency leaksCompare week-on-week trends to validate optimisation impactPresent concise insights and recommendations to growth leadership

• Experimentation & TestingDesign and launch A/B tests across creatives, audiences, bidding strategies, and funnelsDocument hypotheses, success metrics, and learning outcomesKill underperforming tests quickly and double down on validated winnersMaintain a prioritised testing backlog aligned to CPA improvement
• Budget & Forecast ManagementTrack weekly spend against budget and lead forecastsRecommend budget increases or pullbacks supported by performance dataUpdate short-term forecasts for leads, CPA, and spend efficiencyEnsure spend pacing aligns with monthly and quarterly acquisition goals

Monthly Responsibilities (Strategic & Cross-Functional)8. Channel & Portfolio StrategyReassess channel mix and contribution to total leads and CPAIdentify opportunities to diversify or deepen channel investmentsRecommend new platforms, formats, or audience strategies for testingSunset channels or tactics that no longer meet efficiency thresholds

• Lead Quality & Revenue AlignmentReview downstream lead performance with Sales / CRM teamsIdentify discrepancies between lead volume and lead qualityRefine targeting and optimisation signals to improve quality-adjusted CPAAlign acquisition strategy with revenue and lifecycle goals
• Reporting & Stakeholder CommunicationProduce monthly performance summaries with clear narratives and outcomesTranslate complex data into actionable business insightsClearly articulate what drove CPA changes - positive or negativeProactively flag risks, opportunities, and required interventions

Always-On ResponsibilitiesMaintain obsessive ownership of CPA and lead performanceStay current on platform updates, algorithm changes, and industry best practicesEnsure compliance with brand, legal, and platform policiesContinuously seek efficiency, scalability, and sustainable growth levers

What This Role Does Not DoDoes not wait for weekly reviews to fix daily performance issuesDoes not optimise for vanity metrics (clicks, impressions, reach without impact)Does not outsource accountability for CPA or lead quality

What Excellence Looks LikeCPA issues are anticipated, not reacted toPerformance insights are proactive, not retrospectiveTesting is disciplined, fast, and repeatableThe associate operates like an owner of a growth P&L, not a channel operator  What Makes You a Perfect Fit Required Skills & ExperienceMust-Have3–5+ years of hands-on performance marketing experience with direct ownership of acquisition KPIsProven track record of scaling lead acquisition while reducing or maintaining CPAAdvanced proficiency in paid platforms (Google Ads, Meta Ads Manager, etc.)Strong analytical mindset with experience using analytics tools (GA4, attribution platforms, dashboards)High comfort level with budgets, forecasts, and performance trade-offs Nice-to-HaveExperience in high-growth, consumer internet, fintech, mobility, or marketplace businessesExposure to CRM tools and lead lifecycle managementFamiliarity with marketing automation and audience segmentation strategies Behavioural & Leadership CompetenciesOutcome-obsessed: Measures success by business impact, not vanity metricsCommercially sharp: Understands unit economics and revenue implicationsExperiment-driven: Curious, structured, and fast-learningDecisive: Comfortable making data-backed calls under ambiguityHigh ownership: Treats CPA and leads as personal KPIs, not shared ones

Performance Success Indicators (First 6–12 Months)Consistent achievement or over-achievement of lead targetsSustained improvement or stabilisation of CPA at scaleClear testing roadmap with measurable winsStrong trust from cross-functional stakeholders as the “go-to” acquisition expert Ready to Drive the Extra Mile? Send your resume that showcases your unique spark to us today. If your journey aligns with ours, we'll get in touch soon!