Performance Marketing Copywriter || 2- 4 years || Mumbai || upto 12 LPA

About the Company

We are a fast-growing, premium direct-to-consumer (D2C) beauty and personal care brand on a mission to create high-performance products backed by thoughtful formulations and elevated storytelling. Built for today's conscious consumers, we're scaling rapidly across our own website, leading marketplaces, and quick-commerce platforms.

As we continue to grow, we're looking for passionate individuals who thrive in a fast-paced, creative environment and want to help shape the voice of a modern consumer brand.

Performance Marketing Copywriter

Location-Mumbai (Andheri W)

Experience 2–4 Years

Type(Full-Time)

About the Role

We’re looking for a copywriter who

understands restraint, nuance, and emotional storytelling, someone who can translate

fragrance into feeling, and product into desire.

What You'll Do

Performance Marketing Copy

● Write compelling ad copy for Meta, Google and other paid acquisition channels.

● Develop copy variations across awareness, consideration, and conversion

stages.

● Create hooks, scripts, headlines, CTAs, and messaging optimized for

performance.

● Continuously test new angles, messaging frameworks, and creative concepts.

Brand & Creative Copywriting

● Craft copy across website, product pages, email marketing, social media,

campaigns, packaging, and brand communications.

● Build and maintain a distinct Secret Alchemist voice sensorial, elevated,

understated, and memorable.

● Develop campaign concepts, taglines, narratives, and storytelling frameworks

rooted in emotion and culture.

● Collaborate with design, marketing, and content teams to create cohesive visual

and verbal experiences.

What We're Looking For

● 2–4 years of copywriting experience, preferably within beauty, fragrance, luxury,

lifestyle, or D2C brands.

● Strong portfolio demonstrating both brand storytelling and performance

marketing work.

● Ability to write with clarity, restraint, and emotional depth.

● Strong understanding of consumer psychology and conversion-focused

communication.Ability to adapt tone across formats from poetic brand narratives to

direct-response advertising.

● Excellent attention to detail and strong aesthetic sensibility.

● Curious about culture, trends, and consumer behavior.

Bonus Points

● Experience in fragrance, beauty, skincare, or personal care categories.

● Exposure to campaign ideation, content strategy, and creative direction.

● Familiarity with e-commerce, retention marketing, and customer lifecycle

communication.

● Understanding of creative testing frameworks and performance marketing

principles.

What You'll Shape

● The voice of Brand across every customer touchpoint.

● Campaigns that feel intimate, sensory, and culturally relevant.

● Creative that not only builds brand love but drives measurable business growth.

● A modern fragrance brand that doesn't shout, but stays with you.