CRM & Lifecycle Marketing

Company Overview

Protectt.ai is India’s 1st Mobile App Security Platform focused on delivering cutting-edge security & fraud control for mobile app, device, and transaction security. Our platform’s advanced mobile app security technologies includes Runtime Application Self-Protection (RASP), Code & API protection, identity protection, fraud control, malware protection, device intelligence and real-time defense against sophisticated mobile app threats.

We partner with India’s leading enterprises across Banking, Insurance, Finance, FinTech & Government organizations to help securing their mobile app ecosystem. Our platform is unparalleled in scale and innovation - uniquely positioned through its comprehensive solution architecture and proprietary patented technology.

Headquartered in Mumbai, India, with an Innovation Centre in Chennai and offices in the USA, and the UAE, We are proudly backed by Bessemer Venture Partners (BVP) - a globally renowned venture capital firm investing in transformative technology companies & Bajaj Finance - one of India’s leading financial institutions committed to driving innovation in digital security.

Our expansion into AI Security Posture Management

As AI usage evolves, so do we. We are focused on developing innovative products that provides AI Red Teaming, Model Scanning & Runtime Security to Agentic AI. Through the development of next generation AI-Security Posture Management, we aim to ensure a secure and trustworthy AI adoption for our customers.

We believe the future of digital security lies in the convergence of mobile, cloud, and AI, and we’re leading the charge.

Awards and Recognition:

Protectt.ai has raised Series A Funding from Bessemer Venture Partners for global expansion and to further strengthen our R&D efforts. Our innovations have earned multiple prestigious awards, including:

• Security Product Company of the Year by Data Security Council of India (DSCI)
• Cybersecurity Company of the Year by BWSECURITY
• Innovative Security Product of the Year by BWSECURITY
• DSCI Innovation Box Winner
• Great Place To Work® certified

Company Link: (https://www.protectt.ai)

Role: CRM & Lifecycle Marketing

Experience: 6 to 8 years

Job Location: Mumbai

Position Overview:

We are seeking a high-impact CRM & Lifecycle Marketing professional to drive precision-led marketing across the entire customer journey - from targeted enterprise acquisition to retention, expansion, and ecosystem engagement.

This role will own Account-Based Marketing (ABM), lifecycle communication, and analyst relationships, working in close partnership with regional Sales teams to convert high-value accounts and deepen long-term customer relationships. You will operate at the intersection of enterprise marketing, customer lifecycle strategy, and revenue growth, with a strong focus on personalization, account-level engagement, and measurable pipeline impact.

Key Responsibilities:

1. Account-Based Marketing (ABM) Strategy & Execution

• Design and execute ABM programs targeting high-value enterprise accounts (CIOs, CISOs, CTOs)
• Build and maintain target account lists across India, MENA, and SEA in alignment with Sales
• Develop multi-touch engagement strategies across email, content, events, and outreach
• Partner with Sales to prioritize accounts, track engagement, and accelerate deal pipelines
• Measure and optimize account engagement, pipeline velocity, and conversion rates

2. Lifecycle & Personalised Marketing

Own segmented lifecycle marketing across key cohorts:

Prospects & Funnel Drop-offs Design nurture journeys to re-engage leads and improve conversion

• Build stage-specific communication aligned to buyer journeys
• Support Sales with targeted content for deal acceleration

Existing Customers

• Drive retention, engagement, and expansion programs
• Build upsell and cross-sell journeys
• Develop customer advocacy initiatives (case studies, referrals)

Partners & Ecosystem

• Establish partner communication frameworks
• Drive enablement, engagement, and co-marketing initiatives

3. Analyst Relations

• Build and manage relationships with key industry analysts (Gartner, Forrester, etc.)
• Coordinate briefings, inquiries, and participation in reports
• Position Protectt.ai within relevant cybersecurity and AI categories
• Collaborate with leadership to develop strong analyst-facing narratives

4. Sales Alignment & Regional Activation

• Partner closely with regional sales teams to identify and prioritize high-value accounts & Translate ABM insights into actionable sales opportunities
• Enable high-impact engagements such as CXO meetings, roundtables, and closed-door sessions
• Ensure seamless handoff and alignment between Marketing and Sales

5. Campaign Design & Orchestration

• Build and execute integrated campaigns across email, content, digital touchpoints, and events
• Ensure consistent messaging, personalization, and scalability across regions
• Orchestrate campaigns that align with both acquisition and lifecycle objectives

6. Data, Tools & Performance Management

• Manage marketing platforms such as HubSpot, Salesforce, and other automation tools
• Track and analyse key metrics: Account engagement, Email performance (open rates, CTR, conversion), Pipeline contribution
• Continuously optimize targeting, messaging, and timing through data-driven insights

Qualifications & Experience:

• 6 - 7 years of experience in B2B marketing, with strong expertise in lifecycle marketing
• Proven experience driving enterprise pipeline through targeted, account-based strategies
• Strong understanding of buyer journeys and account-level engagement in enterprise environments
• Experience working closely with Sales teams across regions
• Exposure to analyst relations (Gartner, Forrester, etc.) is a strong advantage
• Strong communication, storytelling, and campaign orchestration skills
• Experience in cybersecurity, SaaS, or enterprise technology preferred
• Bachelor’s degree required; MBA preferred

Why Join us:

• Be part of a Great Place To Work® certified organization leading innovation in Mobile App and AI Security.
• Build deep, account-level growth in a high-impact cybersecurity domain
• Work closely with global sales teams and enterprise customers
• Operate at the intersection of AI, security, and enterprise transformation
• Collaborate with some of the brightest minds in cybersecurity
• Play a meaningful role in a mission‑driven, high‑growth company shaping the future of security
• Benefit from competitive compensation, equity opportunities, and comprehensive benefits
• Grow and succeed in a collaborative, performance‑oriented culture where your work creates real impact