Performance Marketing Specialist (Google & Meta Ads)

About PU PrimePU Prime is a premier global trading broker offering a wide range of financial products, including forex, commodities, and indices, to both retail and institutional clients. We are dedicated to providing top-tier services, innovative technology, and seamless trading experiences to our clients worldwide. Responsibilities:Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube, App) and Meta Ads (Facebook, Instagram). Apple Search Ads experience is a bonus.Independently manage ad accounts, including campaign setup, budget allocation, A/B testing, creative iteration, and audience targeting.Focus on performance metrics such as leads, FTD, CPA, and ROI, optimizing for conversions rather than just traffic or impressions.Analyze campaign performance (CTR, CVR, CPL, CPA/CAC, ROAS) and implement data-driven strategies to improve results.Collaborate with design, content, and landing page teams to improve conversion rates. Ensure proper conversion tracking and work transparently with the data and cost teams.Take ownership of marketing-driven performance, ensuring paid acquisition contributes directly to business growth.Focus on user acquisition and growth, driving high-quality user inflow through scalable paid channels.Develop and test strategies across different markets, with a focus on European regions.Stay up to date with industry trends in Forex, CFD, Precious metals, Crypto, and Fintech.Ensure compliance with advertising policies and financial regulations. Requirements:Minimum 3 years of hands-on experience in paid advertising (Google + Meta required) with proven results.Proven ability to independently manage and optimize campaigns.Strong performance mindset with a track record of improving CPA/CAC, ROAS, and scaling campaigns.Experience managing significant monthly ad budgets with evidence of results.Familiarity with account restrictions and ad rejection processes.Experience running campaigns in European markets is highly preferred.Prior experience in Forex, CFD, or financial services is advantageous.Solid understanding of the full conversion funnel (Click → Lead → KYC → FTD).Familiar with tracking tools such as GA4, Meta Pixel, Conversion API, Appsflyer.Data-driven with strong analytical and problem-solving skills.Understanding of creative testing and optimization strategies.

Preferred Qualifications:Experience with Forex Trading Paid Ads or other Fintech sectors.Experience managing high-budget accounts (>$50K/month) in European markets.Proficient in English; Chinese language skills are an advantage.