Product Marketing Lead

Company OverviewGreenSketch is a full-stack, AI-driven solar industry ecosystem platform. Developed by OSW Group, it is the world’s first free, end-to-end solar and battery design platform created for solar professionals, connecting the industry with homeowners, installers, and leading solar brands with unprecedented speed, intelligence and transparency. From rooftop mapping, battery system layouts, to instant quotes, GreenSketch supports lead generation to enhance efficiency across the clean energy industry.

Role OverviewThis is not a traditional marketing role. It sits at the intersection of product, growth, and market education. As lead of Product Marketing, your core mission is to translate GreenSketch’s product capabilities into clear market value — and to drive adoption across installers, partners, and end customers globally.

You will own:How GreenSketch is positioned, messaged, and understood across markets and customer segmentsGo-to-market strategy and execution for new products, features, and market launchesContent and demand generation systems that create scalable, compounding growthThe B2B2C growth loop — from homeowner traffic through to installer adoption and platform growthMarket and customer insight that feeds directly into product roadmap and commercial strategy

Key Responsibilities:

• Product Marketing & PositioningOwn how GreenSketch is understood, differentiated, and chosen — at the product, segment, and market level.

Translate Product Into Market ValueConvert complex product capabilities — AI design, proposal generation, financing integration, rooftop valuation — into clear, compelling value propositions.Build messaging that connects technology → business outcomes → measurable ROI for each customer segment.Own the answers to: “Why GreenSketch?” “Why now?” “Why switch?”

Segment & Market-Specific PositioningDefine and maintain distinct messaging frameworks for different customer segments: installers, distributors, and homeowners.Adapt positioning for market-specific contexts — EU, AU, and new 0→1 regions — while maintaining a coherent global narrative.Ensure messaging evolves in step with the product, competitive landscape, and market maturity.Make value obvious across every segment, channel, and market.

• Go-to-Market (GTM) ExecutionLead the planning and execution of product launches and new market entries.Own GTM strategy and delivery for major product launches: AI design agent, rooftop valuation module, new financing integrations, and feature releases.Build 0→1 GTM playbooks for new markets — particularly Europe — covering positioning, channel strategy, and launch sequencing.Work closely with Product, Sales, and Customer Success to ensure cross-functional alignment ahead of and through every launch.Define launch success metrics and track performance against them post-launch. Launches should land with clarity, momentum, and measurable commercial impact.
• Content & Demand GenerationBuild the content infrastructure that drives organic growth, installer education, and customer conviction.

Scalable Content SystemsDevelop and maintain a library of high-impact content assets: case studies, use cases, product walkthroughs, and educational guides.Create content that speaks directly to installer workflows — how to use AI tools, how to generate more leads, how to win proposals.Turn proprietary data and insights (e.g. Rooftop Value Reports) into authoritative market assets that build credibility and generate inbound demand.

Organic & SEO-Led GrowthSupport SEO and AIEO (AI-era search optimisation) initiatives to build long-term organic acquisition.Position GreenSketch as the most credible, most useful voice in the solar professional ecosystem. Content is not marketing — it is decision infrastructure for installers and homeowners alike.

• B2B2C Growth LoopGreenSketch’s growth model depends on a self-reinforcing loop: homeowner demand drives installer adoption, and installer quality drives homeowner trust. You will design and optimise this loop.Map and improve the end-to-end growth loop: consumer traffic → qualified leads → installer adoption → platform growth.Support campaigns that address both top-of-funnel homeowner demand and mid-funnel installer conversion.Identify friction points in the loop and work with Product and Growth to resolve them.Ensure marketing assets and messaging serve both sides of the marketplace effectively. A stronger installer base drives better homeowner outcomes — and vice versa.
• Market & Customer InsightsStay close to the market. Translate what you learn into sharper positioning and better product decisions.Work directly with installers and partners to develop a ground-level understanding of real workflows, pain points, and decision drivers.Identify the gaps between what the product can do and how the market currently perceives it.Build structured feedback loops between market observations and the Product roadmap.Monitor competitive positioning and market developments across target geographies. The best positioning comes from listening before messaging.
• Cross-Functional AlignmentPartner with the Head of Growth to ensure product messaging aligns with acquisition strategy and funnel performance.Work with Customer Success & Ops to ensure the experience delivered consistently matches the promise communicated.Collaborate with Product to embed value narrative directly into onboarding, UI copy, and platform design.Represent the voice of the market in internal product and roadmap discussions. You ensure what we say matches what we build — and what customers experience.

Role Requirements:

Experience7–12+ years of experience in Product Marketing or B2B SaaS marketing.Demonstrated track record of translating complex products into clear, compelling market narratives.Experience owning GTM strategy and execution for product launches across multiple markets or regions.Background in B2B2C models — marketplace, platform, or ecosystem businesses — strongly preferred.Exposure to global SaaS companies or multi-market product expansion preferred.Familiarity with energy, solar, construction tech, or hardware-enabled SaaS is a strong advantage.Experience working in early-stage or high-growth environments strongly preferred.

Capabilities:

Product Simplification & StorytellingExceptional ability to turn technical product capabilities into clear, outcome-focused narratives.Translates features into business value — and business value into market conviction.

GTM & Launch ExecutionComfortable owning the full arc of a product launch: strategy, messaging, enablement, and post-launch measurement.Has built GTM playbooks for new markets, not just executed against existing ones.

Strategic ThinkingAble to define positioning from first principles: what problem are we solving, who wins with this, and why us over alternatives.Comfortable working with ambiguity and building frameworks where none exist.

Content & Organic GrowthUnderstands how to build content systems that generate compounding value over time.Familiar with SEO, AIEO, and education-led acquisition strategies.

Product CollaborationExperienced at working directly with Product teams — not just downstream of them.Able to translate market insight into product input without losing nuance in either direction.

Execution OrientationMoves fluidly between strategy and hands-on execution — writes briefs and writes copy.Strong ownership mindset; does not wait for perfect conditions to ship.

MindsetThinks in problems and narratives — not campaigns or deliverables.Obsessed with clarity: if a customer can’t explain why they chose GreenSketch, the messaging has failed.Balances long-term strategic positioning with the pragmatism to ship and iterate quickly.

Nice-to-Have:Experience in cleantech, solar, energy, or construction technology.Familiarity with AI-enabled SaaS products and how to market emerging capabilities to sceptical B2B audiences.Background in analyst relations, category creation, or thought leadership programmes.

Why Join GreenSketch

Build the product marketing function for a global platform in distributed energy — from 0→1 and through scaleWork at the intersection of AI, SaaS, and clean energy in a category that is still being definedOwn product marketing across multiple regions and launch new markets from scratchDirect access to CEO and influence over product strategy, not just communicationBe part of a company shaping how energy systems are designed, sold, and financed globally