Sales Director (IT Knowledgeable Preferred)

We're looking for a dynamic Sales Director to lead and scale our sales function across IT hardware, CCTV/security, AV, and networking solutions — driving revenue growth across tender/institutional, channel/distributor, and enterprise/direct sales.

About the Role

The Sales Director will own the company's overall sales strategy and P&L responsibility for revenue targets, lead a multi-vertical sales team, and build strong relationships with OEMs, distributors, system integrators, and key enterprise/government clients. This role reports directly to the CEO/Managing Director and plays a critical part in shaping business growth, market expansion, and profitability.

Key Responsibilities

Strategy & Leadership

• Define and execute the annual sales strategy across tender, channel, and enterprise segments
• Set revenue targets, sales budgets, and KPIs for the sales team
• Build, mentor, and lead a high-performing sales team across regions/verticals
• Report on sales performance, pipeline, and forecasts to the CEO/MD

Tender & Institutional Sales

• Drive Pan-India tender business — identify, qualify, and pursue government/PSU/institutional tenders
• Work closely with the pre-sales and procurement teams to ensure competitive, compliant bids
• Build relationships with consultants, PMCs, and government bodies to gain early tender visibility

Channel & Distributor Sales

• Develop and expand the distributor, dealer, and system integrator network
• Drive channel partner engagement, incentive programs, and joint business planning
• Ensure healthy channel margins and conflict-free market coverage

Enterprise & Direct Sales

• Build and manage key enterprise accounts across BFSI, retail, corporate, hospitality, and industrial sectors
• Lead solution-selling efforts for CCTV, AV, networking, and IT infrastructure projects
• Own the end-to-end sales cycle — from lead generation to closure — for large-ticket direct deals

Business Development & Partnerships

• Build and strengthen relationships with OEMs and principal vendors
• Identify new business opportunities, verticals, and geographies for expansion
• Represent the company at industry events, trade shows, and partner meets

Requirements

• 12–15+ years of experience in sales leadership roles within IT hardware, CCTV/security, AV, or networking industries
• Proven track record of managing tender, channel, and enterprise sales simultaneously
• Strong existing network with OEMs, distributors, SIs, and government/enterprise clients
• Demonstrated experience leading and scaling sales teams (team size 10+ preferred)
• Excellent negotiation, commercial acumen, and strategic planning skills
• Willingness to travel extensively across India

Company Description

SecureNova Systems Pvt. Ltd. is a unified technology and security integrator specializing in turnkey smart infrastructure, video intelligence, and SaaS-driven governance platforms. With over 18 years of experience in executing complex government projects, the company delivers robust, scalable, and secure solutions to public and private sector clients.

SecureNova Systems combines deep domain expertise with advanced technologies to support mission-critical operations and digital transformation initiatives. Team members collaborate across disciplines to design end-to-end solutions that meet stringent regulatory, security, and performance requirements. The organization offers an opportunity to work on impactful projects that shape modern governance and smart city ecosystems.