Sales officer

Job Description:

• Visit Kirana stores, supermarkets, and other General Trade outlets to generate orders and increase product availability.

• Appoint new retail outlets and expand the distributor network.

• Ensure product placement, visibility, and stock availability at retail counters.

• Build and maintain strong relationships with retailers and distributors.

• Monitor competitor activities, pricing, and promotional schemes in the market.

• Coordinate with distributors to ensure timely order fulfilment and stock replenishment.

• Execute trade promotions and in-store marketing activities.

• Collect market feedback and share insights with the sales team.

• Maintain daily sales reports, beat plans, and retailer visit records.

• Desired Candidate Profile

• 1 4 years of sales experience in the General Trade (GT) channel, preferably in the FMCG or beverage industry.

• Experience in selling products through Kirana stores is mandatory.

• Good knowledge of the local market and retailer network.

• Strong communication, negotiation, and relationship-building skills.

• Ability to work independently and meet sales targets.

• Comfortable with extensive local travel.