Senior Marketing Manager
Infosys Compaz iCompaz
Job Description
We are seeking for a Senior Marketing Manager to drive brand excellence, account-based marketing (ABM), demand generation, and pipeline acceleration across strategic accounts. This role will lead integrated marketing initiatives spanning brand, high-impact events, ABM programs, and digital channels (with a strong focus on LinkedIn), working closely with sales and leadership to deliver measurable business outcomes.
The ideal candidate should be a strategic, yet hands-on marketer with strong experience in enterprise technology or services marketing and a proven ability to influence revenue.
Key Responsibilities:
Brand & Strategic Marketing· Strengthen and evolve the iCompaz brand in alignment with brand guidelines and local market priorities.· Develop and execute integrated marketing strategies and communication plans that support growth objectives and strategic accounts.· Ensure consistent messaging across digital platforms, events, campaigns, and sales enablement assets.
Account-Based Marketing (ABM) & Pipeline Acceleration· Own and drive ABM strategy and execution for priority and named accounts.· Partner closely with sales leaders to align marketing plans with account strategies.· Design targeted, multi-touch ABM campaigns to accelerate pipeline creation, deal progression, and account expansion.
Events· Lead end-to-end execution of CXO events, industry forums, roundtables, partner events, identify and organize speaking slots for the company leaders.· Create personalized, high-value event experiences for target accounts and senior stakeholders.
Stakeholder Management
Qualifications & Experience:
· 10-15 years professional marketing experience, within technology and IT services in Singapore and Southeast Asia· Experience in Account-Based Marketing (ABM) and pipeline-driven campaigns.· Strong background in events, digital marketing, and LinkedIn campaigns.· Strong project management, communication, and stakeholder engagement skills.· Ability to balance strategic planning with hands-on execution· Motivated and self-driven· Ability to communicate, present and influence different levels· Excellent negotiation and presentation skills
If interested, please share across your resume to [email protected] and I will connect with you if your profile is shortlisted at the earliest.