Senior Marketing Specialist

Truly Enamoured is Singapore’s leading multi-label luxury bridal house, curating world-renowned designer gowns and crafting exceptional, personalised bridal journeys. As we continue to grow, we are strengthening our internal operations to support a higher level of efficiency, governance, accuracy, and boutique excellence.

We are looking for a Senior Marketing Specialist who can operate across both creative and performance, while also driving offline growth through events and strategic partnerships.

This is a full-stack role combining:Performance marketing (ads, funnels, analytics)Content strategy (hooks, messaging, creative direction)Content creation (reels, videos, photos)You will be responsible for:Building a consistent pipeline of qualified bridesElevating brand perception in the luxury segmentCreating integrated campaigns across content, ads, events, and collaborations

Your mission: Turn marketing into a predictable, scalable revenue engine.

Responsibilities:

• Content Strategy & Direction (Core Pillar)Develop and execute monthly content strategy aligned with business goalsDefine:Content themesMessaging anglesCampaign narrativesEnsure content reflects:Luxury positioningEmotional storytellingHigh conversion intent
• Content Creation (Execution Excellence)Produce and/or direct short-form video content (Reels, TikTok)Create:Educational content (fit, silhouettes, styling)Emotional storytelling (bridal journey, transformation)Campaign-based contentWork with internal team or freelancers to scale output
• Performance Marketing & Paid Ads (Revenue Driver)Plan, execute and optimise campaigns across:Meta (Facebook/Instagram)TikTok AdsManage monthly ad budgets and improve:CPL (Cost per Lead)CAC (Customer Acquisition Cost)ROAS / MERAlign ad creatives with content strategyContinuously test and scale winning campaigns
• Funnel Optimisation & AnalyticsTrack and analyse:Lead qualityAppointment conversion ratesCampaign performanceIdentify bottlenecks in the funnel and improve:MessagingTargetingCreative directionWork closely with sales team to refine lead quality
• Events & Activations (Offline Growth)Conceptualise and execute:Bridal showcasesTrunk showsPop-ups / fashion presentationsCoordinate logistics, timelines, and executionEnsure events are:Brand-elevatingLead-generatingTrack ROI of events (leads, conversions, revenue
• Partnerships & CollaborationsIdentify and build partnerships with:Wedding plannersVenuesPhotographersLuxury brandsDevelop co-marketing campaigns and collaborationsDrive mutual lead generation and brand exposure
• Campaign Management (360°)Plan and execute integrated campaigns across:ContentAdsEventsPartnershipsEnsure consistency in:MessagingBrandingCustomer journey
• Data & Analytics Analyse:Campaign performanceFunnel drop-offsRevenue attributionMake fast, data-driven decisionsIdentify bottlenecks and fix them
• Sales & Marketing Integration (Critical)Work closely with sales team to:Understand client objectionsImprove lead qualityIncrease conversion ratesTranslate sales insights into:Better targetingBetter messagingBetter campaigns

\What success looks likeMonthly qualified leads generatedCost per qualified lead (not just CPL)Conversion from lead → appointment → saleROAS / MER from paid campaignsEvent ROI (leads and revenue generated)Growth in brand engagement and visibility

REQUIRED SKILL SETSMust-Have:Strong experience in:Content creation (short-form video)Paid ads (Meta / TikTok)Ability to think in:Content → Campaign → Conversion → RevenueStrong understanding of:Consumer psychologyLuxury positioningAbility to manage multiple workstreams (content, ads, events)