SEO Quality Analyst

Key Responsibilities

Core QA & Activity Audits

• Audit the daily, weekly, and monthly SEO output of analysts across all assigned Spokesly brands against documented QA checklists, SOPs, and scoring rubrics.
• Perform comprehensive quality checks on SEO deliverables before final implementation; conduct both scheduled and random spot audits.
• Re-test a sample of completed tasks to confirm work is actually implemented correctly and live—not just marked “done.”
• Identify errors, inconsistencies, and optimization gaps, and provide actionable, constructive feedback to the SEO team.

On-Page & Content SEO Audits

• Review titles, meta descriptions, headers (H1–H3), URLs, internal linking, image/alt-text, and keyword placement.
• Validate keyword mapping, search-intent alignment, and content optimization against targets.
• Audit content quality, depth, and brief adherence; review content updates and refresh efforts.
• Verify correct schema / structured-data implementation.

Technical & Off-Page SEO Audits

• Audit crawlability, indexability, robots.txt, XML sitemaps, canonical tags, 404 redirect mapping, and site architecture.
• Monitor Core Web Vitals (LCP, INP, CLS), mobile-friendliness, and HTTPS configuration.
• Review backlink quality, relevance, and authority; flag toxic links and validate white-hat compliance.
• Monitor brand mentions, citations, and E-E-A-T signals.

AEO (Answer Engine Optimization) Audits

• Audit content for answerability—clean, factual 40–60 word answer blocks under question-based headings (“inverted pyramid” format).
• Verify FAQ / Q&A formatting and schema that supports answer-engine visibility (Organization, Website, WebPage, Article, FAQPage, Product, Service, Event).
• Assess suitability for featured snippets, answer boxes, and voice/conversational queries.
• Run prompt-based visibility checks across ChatGPT, Claude, Perplexity, Gemini, Bing Copilot, and Google AI Overviews — recording whether each brand is surfaced, cited, or named.

GEO (Generative Engine Optimization) Audits

• Audit each brand's AI citation frequency and share of voice across generative engines, benchmarked against competitors.
• Track reference / mention rate as a first-class metric alongside traditional rankings and CTR.
• Verify GEO foundations: entity clarity, topical authority / pillar-cluster architecture, factual accuracy, source credibility, and Knowledge Graph optimization.
• Assess presence on sources LLMs draw from (Reddit, YouTube, Wikipedia, directories); run region/language-specific checks for multi-market brands.

Reporting & Process Improvement

• Maintain SEO Quality Scorecards and QA dashboards per analyst and per brand.
• Raise and prioritize issues by commercial impact — a crawlability blocker or missing schema on a revenue page outranks a hundred minor metadata fixes.
• Track issues from discovery to resolution; confirm corrective actions close in the next cycle.
• Maintain and improve QA checklists, audit frameworks, and SOPs for SEO, AEO, and GEO; recommend preventive measures for recurring issues.
• Generate reports for management, run knowledge-sharing sessions, and stay current on algorithm updates and AI-search best practices.