Social Media Content Creator

About the Role

We are looking for a highly creative and hands-on Senior Social Media & Content Creator who can take complete ownership of our brand's digital presence. This is an end-to-end content role where you'll be responsible for ideating, designing, shooting, editing, and publishing engaging content across all social media platforms.

If you're someone who lives and breathes social media, enjoys storytelling, keeps up with the latest trends, and has the ability to transform ideas into high-quality visual content, we'd love to meet you.

Key Responsibilities:

• Develop and execute creative social media strategies aligned with the brand's marketing objectives.
• Plan, conceptualize, and create engaging content for Instagram, , YouTube, Facebook, X, and other digital platforms.
• Design high-quality social media creatives, banners, carousels, infographics, and promotional assets.
• Shoot professional videos and photographs for campaigns, product launches, events, testimonials, office culture, and behind-the-scenes content.
• Edit videos, reels, shorts, and promotional content using industry-standard editing software.
• Create motion graphics, animations, and engaging visual content wherever required.
• Write compelling captions, headlines, hooks, and content copy that drive engagement.
• Manage and maintain the social media content calendar.
• Publish and schedule content across multiple platforms.
• Monitor social media performance, analyze insights, and optimize content based on engagement and trends.
• Stay updated with the latest social media trends, viral formats, platform algorithms, and competitor activities.
• Collaborate with internal teams to create marketing campaigns, employer branding content, and product-focused creatives.
• Cover company events, interviews, celebrations, product launches, and customer stories through creative content.
• Ensure consistency in brand identity, messaging, and visual guidelines across all communication.
• Assist in influencer collaborations, campaign execution, and community engagement.
• Support other digital marketing and branding initiatives as required.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Media, Design, Visual Communication, or a related field.
• 4+ years of experience in social media management, content creation, or digital marketing.
• Proven experience in creating high-performing social media content across multiple platforms.
• Strong graphic design skills using Canva, Adobe Photoshop, Illustrator, Figma, or similar tools.
• Excellent video shooting skills with smartphones, DSLRs, or mirrorless cameras.
• Strong expertise in video editing using Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, After Effects, or equivalent software.
• Good understanding of lighting, framing, audio recording, and visual storytelling.
• Experience in creating Instagram Reels, YouTube Shorts, content, and other short-form video formats.
• Strong copywriting and storytelling skills.
• Knowledge of social media analytics and performance tracking.
• Ability to multitask, manage deadlines, and work in a fast-paced startup environment

Rally is an equal opportunity employer and welcomes candidates of all backgrounds to apply. We look forward to hearing from you!