Business Development Executive

Role Objective:

• Support both online and offline marketing strategies.
• Coordinate with internal stakeholders and external vendors for seamless execution.
• Ensure effective communication and tracking till last-mile delivery.
• Maintain detailed reports and records of marketing efforts.

Principal Accountability:

Digital & Social Media Marketing

• Assist in creating, scheduling, and publishing social media content (Instagram, Facebook, LinkedIn, etc.).
• Track analytics and engagement metrics across platforms.
• Coordinate with design and content teams for creatives, videos, and stories.
• Support execution of paid ad campaigns under guidance.
• Monitor trends and suggest improvements based on audience response.

Offline Marketing Coordination

• Coordinate with vendors for printing, logistics, and event materials.
• Maintain vendor databases and ensure timely follow-ups.
• Support planning and execution of activations, events, and POSM distribution.

Stakeholder Communication

• Liaise with internal departments (sales, design, production, etc.) for requirement gathering.
• Follow up with vendors and ensure end-to-end delivery of assigned tasks.
• Ensure consistent communication and closure of action points.
• Maintain logs and daily/weekly/monthly reports on task execution.

Documentation & Reporting

• Maintain Excel trackers, campaign reports, vendor logs, and PO/Invoice status.
• Prepare marketing activity reports and summary dashboards.
• Assist in the preparation of presentations, proposals, and campaign summaries.

Essential Requirements for Fitment (Key attributes):

1. Strong verbal and written communication skills.
2. Working knowledge of social media platforms and basic marketing tools.
3. Basic proficiency in MS Office (Word, Excel, PowerPoint).
4. Familiarity with Canva, Google Workspace, or social media scheduling tools preferred.
5. Strong follow-up skills and ability to handle multiple tasks.

Team-oriented with a problem-solving attitude.

Key Qualities:

1. Proactive Execution
2. Stakeholder Management
3. Attention to Detail
4. Time Management
5. Customer & Brand Centric
6. Documentation and Reporting
7. Willingness to Learn and Adapt

Possible Industries:

Startups, FMCG, Digital Agencies, Event Management, Consumer Goods, Media & Advertising, Early-stage Marketing Teams in Manufacturing