Copywriter

We are seeking a talented and experienced Copywriter to join our creative team. The ideal candidate is a strategic thinker with a passion for storytelling and a proven ability to develop compelling campaigns across multiple platforms. You will work closely with art directors, designers, strategists, and account management teams to create impactful brand communication that resonates with audiences.

Key Responsibilities

• Develop creative concepts and write compelling copy for integrated advertising campaigns.
• Create engaging content for digital, social media, print, outdoor, radio, TVC, films, websites, emailers, and other marketing collateral.
• Write campaign ideas, taglines, headlines, scripts, long-form and short-form copy aligned with brand objectives.
• Translate client briefs into innovative and effective communication solutions.
• Collaborate with designers and creative teams to execute high-quality campaigns.
• Present creative concepts confidently to internal teams and clients.
• Maintain consistency in brand tone, voice, and messaging across all communication.
• Review, edit, and proofread copy to ensure quality and accuracy.
• Stay updated with industry trends, consumer insights, digital platforms, and emerging content formats.

Required Qualifications

• Bachelor's degree in Advertising, Mass Communication, Journalism, English, Marketing, or a related field.
• 1-5 yrs of experience as a Copywriter in an advertising agency.
• Mandatory experience working on both Mainline (ATL/BTL) and Digital advertising campaigns.
• Strong portfolio showcasing integrated campaigns across print, digital, social media, film, outdoor, and other marketing channels.
• Excellent command of English with exceptional writing, editing, and proofreading skills.
• Strong conceptual thinking and creative problem-solving abilities.
• Ability to manage multiple projects and meet tight deadlines.
• Excellent communication, presentation, and interpersonal skills.