Social Media Manager

Social Media Manager @ ODA Class

About Us:

ODA Class is one of India's fastest-growing EdTech companies, redefining how students learn with interactive teaching, engaging content, and a community-driven approach. With millions of students already impacted, we're on a mission to make quality education accessible and exciting.

Role: Social Media Manager

We're looking for an experienced, highly creative, and data-driven Social Media Manager to lead ODA's online presence across platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, and more). You'll be responsible for driving our social media strategy, building brand awareness, generating leads, growing communities, and delivering measurable business impact through innovative campaigns.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with ODA's brand and business goals.
• Lead end-to-end management of ODA's presence across Facebook, Instagram, LinkedIn, YouTube, Twitter/X, and emerging platforms.
• Plan and manage monthly content calendars with high-performing campaigns, reels, carousels, videos, and thought leadership content.
• Collaborate with design, content, product, and performance marketing teams to execute integrated marketing campaigns.
• Drive SEO and Google Search visibility through strategic keyword planning, content optimization, and link-building initiatives.
• Own social media analytics by tracking KPIs such as engagement, reach, CTR, CPL, conversions, and ROI, and optimize campaigns based on insights.
• Plan, execute, and optimize paid campaigns across Meta, LinkedIn, and other digital platforms in collaboration with the growth team.
• Stay updated with social media trends, platform algorithms, competitor strategies, and emerging digital marketing practices.
• Build and nurture ODA's online community by engaging with users, responding to comments and messages, and maintaining brand reputation.
• Mentor and guide junior social media executives/content creators while ensuring timely execution of campaigns.

Requirements:

• 4+ years of hands-on experience managing social media for a brand (EdTech experience preferred).
• Proven experience in developing and executing successful social media strategies that drive engagement and business growth.
• Strong expertise in SEO, Google Search, Meta Ads, LinkedIn Campaigns, Google Analytics, and Meta Business Suite.
• Experience in content planning, campaign management, influencer collaborations, and community building.
• Strong understanding of performance marketing metrics, including CTR, CPL, CPA, ROAS, and engagement metrics.
• Excellent copywriting, communication, and storytelling skills.
• Experience leading cross-functional projects and collaborating with multiple stakeholders.
• Creative thinker with a strong analytical mindset and ability to make data-driven decisions.
• Passion for social media, branding, and digital marketing.

What We Offer:

• Competitive salary with excellent career growth opportunities.
• A young, ambitious, and collaborative work culture.
• Opportunity to lead and shape the social media presence of one of India's fastest-growing EdTech brands.
• Ownership of impactful campaigns with national-level brand visibility.

Location: Bengaluru (Work From Office)

Experience: 4+ Years

Employment Type: Full-time

Job Types: Full-time, Permanent

Work Location: In person